Owner households
84.4%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Alberta postal region
T5Z demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Edmonton.
AudienceScoutT5Z · EdmontonLoading the T5Z boundary…
Selected postal region
Market profile
A market of 34,199 people
Size the opportunity, understand its household composition, and identify the local patterns that make T5Z different from the typical Canadian postal region.
Population34,199
Households11,655
Median income$109,000
Average age38.4
T5Z market summary
What distinguishes this postal-region audience
T5Z represents 34,199 residents and 11,655 households in Edmonton. Its average household contains 2.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 84.4%, or 17.9 percentage points above the benchmark. Single-detached homes is 69.6%, 17.0 percentage points above the benchmark.
For campaign planning, these patterns give T5Z a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Edmonton.
Audience matching
Find more regions that resemble T5Z
To find regions with a profile similar to T5Z, begin with home ownership near 84.4% and household income near $109,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T5Z and the Canadian postal-region benchmark.
Single-detached homes
69.6%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Median household income
$109,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Immigrant population
36.4%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Detailed comparison
How T5Z compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T5Z | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $109,000 | $85,788 | 27.1% above |
| Average household size | 2.9 people | 2.4 people | 19.3% above |
| Owner households | 84.4% | 66.5% | 17.9 percentage points above |
| One-person households | 18.3% | 29.4% | 11.1 percentage points below |
| Families with children | 44.3% | 34.0% | 10.3 percentage points above |
| Bachelor's degree or higher | 19.2% | 26.5% | 7.3 percentage points below |
| Immigrant population | 36.4% | 22.9% | 13.5 percentage points above |
| Worked from home | 17.4% | 23.8% | 6.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 58 local facility records with T5Z. Recreation is the largest represented category with 51 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care1
Culture and art0
Recreation51
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 21,809 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
17,654YouTube estimate · 66.5%
21,809Facebook estimate · 82.1%
14,337Instagram estimate · 54.0%
7,531TikTok estimate · 28.3%
Practical campaign implications
Turn the strongest T5Z signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 84.4%17.9 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Single-detached homes: 69.6%17.0 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Median household income: $109,00027.1% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare other Edmonton postal regions
These regions share the Edmonton postal community and are ordered by population similarity to T5Z.
T5Z audience questions
Using this postal-region profile
How large is the audience in T5Z?
T5Z represents 34,199 residents and 11,655 households in Edmonton. The average household size is 2.9 people.
What demographic characteristics stand out in T5Z?
Owner households is 84.4%, 17.9 percentage points above the Canadian postal-region benchmark; Single-detached homes is 69.6%, 17.0 percentage points above the Canadian postal-region benchmark; Median household income is $109,000, 27.1% above the Canadian postal-region benchmark.
How does T5Z compare with another postal region?
T5A is one useful Edmonton postal-region comparison because its population is similar to T5Z. It has 27.1% lower median income · 0.6 years older on average.
How can I find other regions that match the T5Z audience?
To find regions with a profile similar to T5Z, begin with home ownership near 84.4% and household income near $109,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T5Z?
Import postal codes to measure customer concentration in T5Z, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.