Median household income
$125,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Alberta postal region
T6M demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Edmonton.
AudienceScoutT6M · EdmontonLoading the T6M boundary…
Selected postal region
Market profile
A market of 33,889 people
Size the opportunity, understand its household composition, and identify the local patterns that make T6M different from the typical Canadian postal region.
Population33,889
Households11,830
Median income$125,000
Average age37.2
T6M market summary
What distinguishes this postal-region audience
T6M represents 33,889 residents and 11,830 households in Edmonton. Its average household contains 2.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $125,000, or 45.7% above the benchmark. Owner households is 84.3%, 17.8 percentage points above the benchmark.
For campaign planning, these patterns give T6M a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Edmonton.
Audience matching
Find more regions that resemble T6M
To find regions with a profile similar to T6M, begin with household income near $125,000 and home ownership near 84.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T6M and the Canadian postal-region benchmark.
Owner households
84.3%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Single-detached homes
69.8%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
One-person households
17.1%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How T6M compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T6M | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $125,000 | $85,788 | 45.7% above |
| Average household size | 2.9 people | 2.4 people | 19.3% above |
| Owner households | 84.3% | 66.5% | 17.8 percentage points above |
| One-person households | 17.1% | 29.4% | 12.3 percentage points below |
| Families with children | 45.4% | 34.0% | 11.4 percentage points above |
| Bachelor's degree or higher | 35.8% | 26.5% | 9.3 percentage points above |
| Immigrant population | 32.9% | 22.9% | 10.0 percentage points above |
| Worked from home | 22.4% | 23.8% | 1.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 66 local facility records with T6M. Recreation is the largest represented category with 58 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care1
Culture and art0
Recreation58
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 21,132 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
17,231YouTube estimate · 67.2%
21,132Facebook estimate · 82.4%
13,920Instagram estimate · 54.3%
7,166TikTok estimate · 27.9%
Practical campaign implications
Turn the strongest T6M signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $125,00045.7% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Owner households: 84.3%17.8 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Single-detached homes: 69.8%17.2 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Related market context
Compare other Edmonton postal regions
These regions share the Edmonton postal community and are ordered by population similarity to T6M.
T6M audience questions
Using this postal-region profile
How large is the audience in T6M?
T6M represents 33,889 residents and 11,830 households in Edmonton. The average household size is 2.9 people.
What demographic characteristics stand out in T6M?
Median household income is $125,000, 45.7% above the Canadian postal-region benchmark; Owner households is 84.3%, 17.8 percentage points above the Canadian postal-region benchmark; Single-detached homes is 69.8%, 17.2 percentage points above the Canadian postal-region benchmark.
How does T6M compare with another postal region?
T5E is one useful Edmonton postal-region comparison because its population is similar to T6M. It has 36.8% lower median income · 2.6 years older on average.
How can I find other regions that match the T6M audience?
To find regions with a profile similar to T6M, begin with household income near $125,000 and home ownership near 84.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T6M?
Import postal codes to measure customer concentration in T6M, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.