Bachelor's degree or higher
13.8%Use direct, practical language that demonstrates the everyday value of the offer.
Alberta postal region
T5A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Edmonton.
AudienceScoutT5A · EdmontonLoading the T5A boundary…
Selected postal region
Market profile
A market of 34,427 people
Size the opportunity, understand its household composition, and identify the local patterns that make T5A different from the typical Canadian postal region.
Population34,427
Households13,360
Median income$79,500
Average age39.0
T5A market summary
What distinguishes this postal-region audience
T5A represents 34,427 residents and 13,360 households in Edmonton. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 13.8%, or 12.7 percentage points below the benchmark. Single-detached homes is 40.4%, 12.2 percentage points below the benchmark.
For campaign planning, these patterns give T5A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Edmonton.
Audience matching
Find more regions that resemble T5A
To find regions with a profile similar to T5A, begin with university education near 13.8% and home ownership near 60.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T5A and the Canadian postal-region benchmark.
Single-detached homes
40.4%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Worked from home
14.0%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Owner households
60.4%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Detailed comparison
How T5A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T5A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $79,500 | $85,788 | 7.3% below |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 60.4% | 66.5% | 6.1 percentage points below |
| One-person households | 28.0% | 29.4% | 1.4 percentage points below |
| Families with children | 36.8% | 34.0% | 2.8 percentage points above |
| Bachelor's degree or higher | 13.8% | 26.5% | 12.7 percentage points below |
| Immigrant population | 28.5% | 22.9% | 5.6 percentage points above |
| Worked from home | 14.0% | 23.8% | 9.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 93 local facility records with T5A. Recreation is the largest represented category with 77 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education13
Health care2
Culture and art1
Recreation77
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 21,539 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
17,275YouTube estimate · 65.7%
21,539Facebook estimate · 81.9%
13,935Instagram estimate · 53.0%
7,172TikTok estimate · 27.3%
Practical campaign implications
Turn the strongest T5A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 13.8%12.7 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Single-detached homes: 40.4%12.2 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Worked from home: 14.0%9.8 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare other Edmonton postal regions
These regions share the Edmonton postal community and are ordered by population similarity to T5A.
T5A audience questions
Using this postal-region profile
How large is the audience in T5A?
T5A represents 34,427 residents and 13,360 households in Edmonton. The average household size is 2.5 people.
What demographic characteristics stand out in T5A?
Bachelor's degree or higher is 13.8%, 12.7 percentage points below the Canadian postal-region benchmark; Single-detached homes is 40.4%, 12.2 percentage points below the Canadian postal-region benchmark; Worked from home is 14.0%, 9.8 percentage points below the Canadian postal-region benchmark.
How does T5A compare with another postal region?
T5Z is one useful Edmonton postal-region comparison because its population is similar to T5A. It has 37.1% higher median income · 0.6 years younger on average.
How can I find other regions that match the T5A audience?
To find regions with a profile similar to T5A, begin with university education near 13.8% and home ownership near 60.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T5A?
Import postal codes to measure customer concentration in T5A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.