Worked from home
9.9%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
British Columbia postal region
V1J demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Fort St. John.
AudienceScoutV1J · Fort St. JohnLoading the V1J boundary…
Selected postal region
Market profile
A market of 24,491 people
Size the opportunity, understand its household composition, and identify the local patterns that make V1J different from the typical Canadian postal region.
Population24,491
Households9,915
Median income$104,000
Average age34.9
V1J market summary
What distinguishes this postal-region audience
V1J represents 24,491 residents and 9,915 households in Fort St. John. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is work-from-home share: 9.9%, or 13.9 percentage points below the benchmark. Immigrant population is 11.9%, 11.0 percentage points below the benchmark.
For campaign planning, these patterns give V1J a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Fort St. John.
Audience matching
Find more regions that resemble V1J
To find regions with a profile similar to V1J, begin with university education near 15.7% and household income near $104,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V1J and the Canadian postal-region benchmark.
Immigrant population
11.9%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
15.7%Use direct, practical language that demonstrates the everyday value of the offer.
Median household income
$104,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Detailed comparison
How V1J compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V1J | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $104,000 | $85,788 | 21.2% above |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 61.0% | 66.5% | 5.5 percentage points below |
| One-person households | 29.0% | 29.4% | 0.4 percentage points below |
| Families with children | 35.4% | 34.0% | 1.4 percentage points above |
| Bachelor's degree or higher | 15.7% | 26.5% | 10.8 percentage points below |
| Immigrant population | 11.9% | 22.9% | 11.0 percentage points below |
| Worked from home | 9.9% | 23.8% | 13.9 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 31 local facility records with V1J. Education is the largest represented category with 23 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education23
Health care5
Culture and art3
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 15,122 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
12,652YouTube estimate · 69.5%
15,122Facebook estimate · 83.1%
10,391Instagram estimate · 57.1%
5,617TikTok estimate · 30.9%
Practical campaign implications
Turn the strongest V1J signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Worked from home: 9.9%13.9 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Immigrant population: 11.9%11.0 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 15.7%10.8 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized British Columbia postal regions
This directory represents Fort St. John with one postal region. These British Columbia markets are selected by population similarity for a useful market comparison.
V1J audience questions
Using this postal-region profile
How large is the audience in V1J?
V1J represents 24,491 residents and 9,915 households in Fort St. John. The average household size is 2.4 people.
What demographic characteristics stand out in V1J?
Worked from home is 9.9%, 13.9 percentage points below the Canadian postal-region benchmark; Immigrant population is 11.9%, 11.0 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 15.7%, 10.8 percentage points below the Canadian postal-region benchmark.
How does V1J compare with another postal region?
V5V is one useful British Columbia market comparison because its population is similar to V1J. It has 1.0% lower median income · 5.3 years older on average.
How can I find other regions that match the V1J audience?
To find regions with a profile similar to V1J, begin with university education near 15.7% and household income near $104,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V1J?
Import postal codes to measure customer concentration in V1J, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.