Single-detached homes
22.7%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
British Columbia postal region
V5V demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Vancouver.
AudienceScoutV5V · VancouverLoading the V5V boundary…
Selected postal region
Market profile
A market of 24,288 people
Size the opportunity, understand its household composition, and identify the local patterns that make V5V different from the typical Canadian postal region.
Population24,288
Households9,485
Median income$103,000
Average age40.2
V5V market summary
What distinguishes this postal-region audience
V5V represents 24,288 residents and 9,485 households in Vancouver. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 22.7%, or 29.9 percentage points below the benchmark. Bachelor's degree or higher is 42.7%, 16.2 percentage points above the benchmark.
For campaign planning, these patterns give V5V a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Vancouver.
Audience matching
Find more regions that resemble V5V
To find regions with a profile similar to V5V, begin with university education near 42.7% and household income near $103,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V5V and the Canadian postal-region benchmark.
Bachelor's degree or higher
42.7%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Immigrant population
36.3%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Median household income
$103,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Detailed comparison
How V5V compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V5V | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $103,000 | $85,788 | 20.1% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 60.5% | 66.5% | 6.0 percentage points below |
| One-person households | 25.1% | 29.4% | 4.3 percentage points below |
| Families with children | 34.7% | 34.0% | 0.7 percentage points above |
| Bachelor's degree or higher | 42.7% | 26.5% | 16.2 percentage points above |
| Immigrant population | 36.3% | 22.9% | 13.4 percentage points above |
| Worked from home | 31.4% | 23.8% | 7.6 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 22 local facility records with V5V. Education is the largest represented category with 7 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care7
Culture and art2
Recreation6
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 16,228 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
13,143YouTube estimate · 66.6%
16,228Facebook estimate · 82.2%
10,585Instagram estimate · 53.6%
5,400TikTok estimate · 27.4%
Practical campaign implications
Turn the strongest V5V signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 22.7%29.9 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 42.7%16.2 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Immigrant population: 36.3%13.4 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Related market context
Compare other Vancouver postal regions
These regions share the Vancouver postal community and are ordered by population similarity to V5V.
V5V audience questions
Using this postal-region profile
How large is the audience in V5V?
V5V represents 24,288 residents and 9,485 households in Vancouver. The average household size is 2.6 people.
What demographic characteristics stand out in V5V?
Single-detached homes is 22.7%, 29.9 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 42.7%, 16.2 percentage points above the Canadian postal-region benchmark; Immigrant population is 36.3%, 13.4 percentage points above the Canadian postal-region benchmark.
How does V5V compare with another postal region?
V5Z is one useful Vancouver postal-region comparison because its population is similar to V5V. It has 14.6% lower median income · 3.0 years older on average.
How can I find other regions that match the V5V audience?
To find regions with a profile similar to V5V, begin with university education near 42.7% and household income near $103,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V5V?
Import postal codes to measure customer concentration in V5V, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.