Single-detached homes
10.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
British Columbia postal region
V5Z demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Vancouver.
AudienceScoutV5Z · VancouverLoading the V5Z boundary…
Selected postal region
Market profile
A market of 24,957 people
Size the opportunity, understand its household composition, and identify the local patterns that make V5Z different from the typical Canadian postal region.
Population24,957
Households12,070
Median income$88,000
Average age43.2
V5Z market summary
What distinguishes this postal-region audience
V5Z represents 24,957 residents and 12,070 households in Vancouver. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 10.3%, or 42.3 percentage points below the benchmark. Bachelor's degree or higher is 56.9%, 30.4 percentage points above the benchmark.
For campaign planning, these patterns give V5Z a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Vancouver.
Audience matching
Find more regions that resemble V5Z
To find regions with a profile similar to V5Z, begin with university education near 56.9% and home ownership near 50.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V5Z and the Canadian postal-region benchmark.
Bachelor's degree or higher
56.9%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Immigrant population
39.5%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Owner households
50.9%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Detailed comparison
How V5Z compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V5Z | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $88,000 | $85,788 | 2.6% above |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 50.9% | 66.5% | 15.6 percentage points below |
| One-person households | 40.3% | 29.4% | 10.9 percentage points above |
| Families with children | 24.7% | 34.0% | 9.3 percentage points below |
| Bachelor's degree or higher | 56.9% | 26.5% | 30.4 percentage points above |
| Immigrant population | 39.5% | 22.9% | 16.6 percentage points above |
| Worked from home | 39.4% | 23.8% | 15.6 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 43 local facility records with V5Z. Education is the largest represented category with 19 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education19
Health care12
Culture and art6
Recreation6
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 17,428 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
14,051YouTube estimate · 66.2%
17,428Facebook estimate · 82.1%
11,258Instagram estimate · 53.1%
5,645TikTok estimate · 26.6%
Practical campaign implications
Turn the strongest V5Z signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 10.3%42.3 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 56.9%30.4 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Immigrant population: 39.5%16.6 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Related market context
Compare other Vancouver postal regions
These regions share the Vancouver postal community and are ordered by population similarity to V5Z.
V5Z audience questions
Using this postal-region profile
How large is the audience in V5Z?
V5Z represents 24,957 residents and 12,070 households in Vancouver. The average household size is 2.0 people.
What demographic characteristics stand out in V5Z?
Single-detached homes is 10.3%, 42.3 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 56.9%, 30.4 percentage points above the Canadian postal-region benchmark; Immigrant population is 39.5%, 16.6 percentage points above the Canadian postal-region benchmark.
How does V5Z compare with another postal region?
V5V is one useful Vancouver postal-region comparison because its population is similar to V5Z. It has 17.0% higher median income · 3.0 years younger on average.
How can I find other regions that match the V5Z audience?
To find regions with a profile similar to V5Z, begin with university education near 56.9% and home ownership near 50.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V5Z?
Import postal codes to measure customer concentration in V5Z, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.