Single-detached homes
24.7%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
British Columbia postal region
V1Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Kelowna.
AudienceScoutV1Y · KelownaLoading the V1Y boundary…
Selected postal region
Market profile
A market of 39,050 people
Size the opportunity, understand its household composition, and identify the local patterns that make V1Y different from the typical Canadian postal region.
Population39,050
Households19,340
Median income$70,000
Average age44.0
V1Y market summary
What distinguishes this postal-region audience
V1Y represents 39,050 residents and 19,340 households in Kelowna. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 24.7%, or 27.9 percentage points below the benchmark. Owner households is 50.3%, 16.2 percentage points below the benchmark.
For campaign planning, these patterns give V1Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Kelowna.
Audience matching
Find more regions that resemble V1Y
To find regions with a profile similar to V1Y, begin with home ownership near 50.3% and families with children near 19.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V1Y and the Canadian postal-region benchmark.
Owner households
50.3%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Families with children
19.0%Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
One-person households
40.7%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How V1Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V1Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $70,000 | $85,788 | 18.4% below |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 50.3% | 66.5% | 16.2 percentage points below |
| One-person households | 40.7% | 29.4% | 11.4 percentage points above |
| Families with children | 19.0% | 34.0% | 15.0 percentage points below |
| Bachelor's degree or higher | 26.6% | 26.5% | 0.1 percentage points above |
| Immigrant population | 14.3% | 22.9% | 8.6 percentage points below |
| Worked from home | 20.5% | 23.8% | 3.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 138 local facility records with V1Y. Recreation is the largest represented category with 76 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education24
Health care17
Culture and art21
Recreation76
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 27,324 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
21,948YouTube estimate · 65.8%
27,324Facebook estimate · 81.9%
17,764Instagram estimate · 53.2%
9,245TikTok estimate · 27.7%
Practical campaign implications
Turn the strongest V1Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 24.7%27.9 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 50.3%16.2 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Families with children: 19.0%15.0 percentage points below the Canadian benchmark
Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Related market context
Compare other Kelowna postal regions
These regions share the Kelowna postal community and are ordered by population similarity to V1Y.
V1Y audience questions
Using this postal-region profile
How large is the audience in V1Y?
V1Y represents 39,050 residents and 19,340 households in Kelowna. The average household size is 2.0 people.
What demographic characteristics stand out in V1Y?
Single-detached homes is 24.7%, 27.9 percentage points below the Canadian postal-region benchmark; Owner households is 50.3%, 16.2 percentage points below the Canadian postal-region benchmark; Families with children is 19.0%, 15.0 percentage points below the Canadian postal-region benchmark.
How does V1Y compare with another postal region?
V1W is one useful Kelowna postal-region comparison because its population is similar to V1Y. It has 37.1% higher median income · 1.9 years older on average.
How can I find other regions that match the V1Y audience?
To find regions with a profile similar to V1Y, begin with home ownership near 50.3% and families with children near 19.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V1Y?
Import postal codes to measure customer concentration in V1Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.