Single-detached homes
38.9%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
British Columbia postal region
V1X demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Kelowna.
AudienceScoutV1X · KelownaLoading the V1X boundary…
Selected postal region
Market profile
A market of 35,151 people
Size the opportunity, understand its household composition, and identify the local patterns that make V1X different from the typical Canadian postal region.
Population35,151
Households14,180
Median income$77,500
Average age42.2
V1X market summary
What distinguishes this postal-region audience
V1X represents 35,151 residents and 14,180 households in Kelowna. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 38.9%, or 13.7 percentage points below the benchmark. Worked from home is 11.9%, 11.9 percentage points below the benchmark.
For campaign planning, these patterns give V1X a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Kelowna.
Audience matching
Find more regions that resemble V1X
To find regions with a profile similar to V1X, begin with university education near 15.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V1X and the Canadian postal-region benchmark.
Worked from home
11.9%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Bachelor's degree or higher
15.4%Use direct, practical language that demonstrates the everyday value of the offer.
Immigrant population
16.7%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Detailed comparison
How V1X compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V1X | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $77,500 | $85,788 | 9.7% below |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 67.9% | 66.5% | 1.4 percentage points above |
| One-person households | 27.6% | 29.4% | 1.8 percentage points below |
| Families with children | 28.5% | 34.0% | 5.5 percentage points below |
| Bachelor's degree or higher | 15.4% | 26.5% | 11.1 percentage points below |
| Immigrant population | 16.7% | 22.9% | 6.2 percentage points below |
| Worked from home | 11.9% | 23.8% | 11.9 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 57 local facility records with V1X. Recreation is the largest represented category with 25 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education18
Health care8
Culture and art6
Recreation25
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 23,402 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
18,658YouTube estimate · 65.1%
23,402Facebook estimate · 81.6%
15,073Instagram estimate · 52.6%
7,810TikTok estimate · 27.2%
Practical campaign implications
Turn the strongest V1X signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 38.9%13.7 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Worked from home: 11.9%11.9 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Bachelor's degree or higher: 15.4%11.1 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare other Kelowna postal regions
These regions share the Kelowna postal community and are ordered by population similarity to V1X.
V1X audience questions
Using this postal-region profile
How large is the audience in V1X?
V1X represents 35,151 residents and 14,180 households in Kelowna. The average household size is 2.4 people.
What demographic characteristics stand out in V1X?
Single-detached homes is 38.9%, 13.7 percentage points below the Canadian postal-region benchmark; Worked from home is 11.9%, 11.9 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 15.4%, 11.1 percentage points below the Canadian postal-region benchmark.
How does V1X compare with another postal region?
V1W is one useful Kelowna postal-region comparison because its population is similar to V1X. It has 23.9% higher median income · 3.7 years older on average.
How can I find other regions that match the V1X audience?
To find regions with a profile similar to V1X, begin with university education near 15.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V1X?
Import postal codes to measure customer concentration in V1X, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.