Immigrant population
57.7%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
British Columbia postal region
V5P demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Vancouver.
AudienceScoutV5P · VancouverLoading the V5P boundary…
Selected postal region
Market profile
A market of 31,624 people
Size the opportunity, understand its household composition, and identify the local patterns that make V5P different from the typical Canadian postal region.
Population31,624
Households11,040
Median income$83,000
Average age44.2
V5P market summary
What distinguishes this postal-region audience
V5P represents 31,624 residents and 11,040 households in Vancouver. Its average household contains 2.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 57.7%, or 34.8 percentage points above the benchmark. Single-detached homes is 24.0%, 28.6 percentage points below the benchmark.
For campaign planning, these patterns give V5P a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Vancouver.
Audience matching
Find more regions that resemble V5P
To find regions with a profile similar to V5P, begin with home ownership near 58.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V5P and the Canadian postal-region benchmark.
Single-detached homes
24.0%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Owner households
58.8%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Average household size
2.8 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Detailed comparison
How V5P compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V5P | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $83,000 | $85,788 | 3.2% below |
| Average household size | 2.8 people | 2.4 people | 15.2% above |
| Owner households | 58.8% | 66.5% | 7.7 percentage points below |
| One-person households | 22.8% | 29.4% | 6.6 percentage points below |
| Families with children | 35.3% | 34.0% | 1.3 percentage points above |
| Bachelor's degree or higher | 25.7% | 26.5% | 0.8 percentage points below |
| Immigrant population | 57.7% | 22.9% | 34.8 percentage points above |
| Worked from home | 18.9% | 23.8% | 4.9 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 22 local facility records with V5P. Education is the largest represented category with 9 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education9
Health care7
Culture and art1
Recreation5
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 21,624 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
17,009YouTube estimate · 63.9%
21,624Facebook estimate · 81.2%
13,693Instagram estimate · 51.5%
7,038TikTok estimate · 26.4%
Practical campaign implications
Turn the strongest V5P signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 57.7%34.8 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Single-detached homes: 24.0%28.6 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 58.8%7.7 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other Vancouver postal regions
These regions share the Vancouver postal community and are ordered by population similarity to V5P.
V5P audience questions
Using this postal-region profile
How large is the audience in V5P?
V5P represents 31,624 residents and 11,040 households in Vancouver. The average household size is 2.8 people.
What demographic characteristics stand out in V5P?
Immigrant population is 57.7%, 34.8 percentage points above the Canadian postal-region benchmark; Single-detached homes is 24.0%, 28.6 percentage points below the Canadian postal-region benchmark; Owner households is 58.8%, 7.7 percentage points below the Canadian postal-region benchmark.
How does V5P compare with another postal region?
V5X is one useful Vancouver postal-region comparison because its population is similar to V5P. It has 1.2% higher median income · 3.4 years younger on average.
How can I find other regions that match the V5P audience?
To find regions with a profile similar to V5P, begin with home ownership near 58.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V5P?
Import postal codes to measure customer concentration in V5P, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.