Immigrant population
51.9%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
British Columbia postal region
V6P demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Vancouver.
AudienceScoutV6P · VancouverLoading the V6P boundary…
Selected postal region
Market profile
A market of 33,079 people
Size the opportunity, understand its household composition, and identify the local patterns that make V6P different from the typical Canadian postal region.
Population33,079
Households14,080
Median income$74,000
Average age42.9
V6P market summary
What distinguishes this postal-region audience
V6P represents 33,079 residents and 14,080 households in Vancouver. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 51.9%, or 29.0 percentage points above the benchmark. Single-detached homes is 30.7%, 21.9 percentage points below the benchmark.
For campaign planning, these patterns give V6P a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Vancouver.
Audience matching
Find more regions that resemble V6P
To find regions with a profile similar to V6P, begin with home ownership near 44.9% and university education near 44.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V6P and the Canadian postal-region benchmark.
Single-detached homes
30.7%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Owner households
44.9%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Bachelor's degree or higher
44.6%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How V6P compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V6P | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $74,000 | $85,788 | 13.7% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 44.9% | 66.5% | 21.6 percentage points below |
| One-person households | 34.9% | 29.4% | 5.5 percentage points above |
| Families with children | 30.9% | 34.0% | 3.1 percentage points below |
| Bachelor's degree or higher | 44.6% | 26.5% | 18.1 percentage points above |
| Immigrant population | 51.9% | 22.9% | 29.0 percentage points above |
| Worked from home | 31.3% | 23.8% | 7.5 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 31 local facility records with V6P. Recreation is the largest represented category with 14 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care4
Culture and art3
Recreation14
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 22,736 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
18,063YouTube estimate · 64.8%
22,736Facebook estimate · 81.5%
14,588Instagram estimate · 52.3%
7,560TikTok estimate · 27.1%
Practical campaign implications
Turn the strongest V6P signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 51.9%29.0 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Single-detached homes: 30.7%21.9 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 44.9%21.6 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other Vancouver postal regions
These regions share the Vancouver postal community and are ordered by population similarity to V6P.
V6P audience questions
Using this postal-region profile
How large is the audience in V6P?
V6P represents 33,079 residents and 14,080 households in Vancouver. The average household size is 2.3 people.
What demographic characteristics stand out in V6P?
Immigrant population is 51.9%, 29.0 percentage points above the Canadian postal-region benchmark; Single-detached homes is 30.7%, 21.9 percentage points below the Canadian postal-region benchmark; Owner households is 44.9%, 21.6 percentage points below the Canadian postal-region benchmark.
How does V6P compare with another postal region?
V5S is one useful Vancouver postal-region comparison because its population is similar to V6P. It has 21.6% higher median income · 0.1 years older on average.
How can I find other regions that match the V6P audience?
To find regions with a profile similar to V6P, begin with home ownership near 44.9% and university education near 44.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V6P?
Import postal codes to measure customer concentration in V6P, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.