Single-detached homes
15.8%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
British Columbia postal region
V5S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Vancouver.
AudienceScoutV5S · VancouverLoading the V5S boundary…
Selected postal region
Market profile
A market of 32,940 people
Size the opportunity, understand its household composition, and identify the local patterns that make V5S different from the typical Canadian postal region.
Population32,940
Households12,730
Median income$90,000
Average age43.0
V5S market summary
What distinguishes this postal-region audience
V5S represents 32,940 residents and 12,730 households in Vancouver. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 15.8%, or 36.8 percentage points below the benchmark. Immigrant population is 48.8%, 25.9 percentage points above the benchmark.
For campaign planning, these patterns give V5S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Vancouver.
Audience matching
Find more regions that resemble V5S
To find regions with a profile similar to V5S, begin with home ownership near 57.2% and university education near 33.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V5S and the Canadian postal-region benchmark.
Immigrant population
48.8%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Owner households
57.2%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Bachelor's degree or higher
33.5%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How V5S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V5S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $90,000 | $85,788 | 4.9% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 57.2% | 66.5% | 9.3 percentage points below |
| One-person households | 26.2% | 29.4% | 3.2 percentage points below |
| Families with children | 37.8% | 34.0% | 3.8 percentage points above |
| Bachelor's degree or higher | 33.5% | 26.5% | 7.0 percentage points above |
| Immigrant population | 48.8% | 22.9% | 25.9 percentage points above |
| Worked from home | 26.1% | 23.8% | 2.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 33 local facility records with V5S. Education is the largest represented category with 12 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education12
Health care8
Culture and art1
Recreation12
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 22,248 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
17,596YouTube estimate · 64.4%
22,248Facebook estimate · 81.5%
14,114Instagram estimate · 51.7%
7,148TikTok estimate · 26.2%
Practical campaign implications
Turn the strongest V5S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 15.8%36.8 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Immigrant population: 48.8%25.9 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Owner households: 57.2%9.3 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other Vancouver postal regions
These regions share the Vancouver postal community and are ordered by population similarity to V5S.
V5S audience questions
Using this postal-region profile
How large is the audience in V5S?
V5S represents 32,940 residents and 12,730 households in Vancouver. The average household size is 2.5 people.
What demographic characteristics stand out in V5S?
Single-detached homes is 15.8%, 36.8 percentage points below the Canadian postal-region benchmark; Immigrant population is 48.8%, 25.9 percentage points above the Canadian postal-region benchmark; Owner households is 57.2%, 9.3 percentage points below the Canadian postal-region benchmark.
How does V5S compare with another postal region?
V6P is one useful Vancouver postal-region comparison because its population is similar to V5S. It has 17.8% lower median income · 0.1 years younger on average.
How can I find other regions that match the V5S audience?
To find regions with a profile similar to V5S, begin with home ownership near 57.2% and university education near 33.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V5S?
Import postal codes to measure customer concentration in V5S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.