Median household income
$109,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
British Columbia postal region
V9C demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Metchosin.
AudienceScoutV9C · MetchosinLoading the V9C boundary…
Selected postal region
Market profile
A market of 27,886 people
Size the opportunity, understand its household composition, and identify the local patterns that make V9C different from the typical Canadian postal region.
Population27,886
Households10,465
Median income$109,000
Average age40.6
V9C market summary
What distinguishes this postal-region audience
V9C represents 27,886 residents and 10,465 households in Metchosin. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $109,000, or 27.1% above the benchmark. Owner households is 76.9%, 10.4 percentage points above the benchmark.
For campaign planning, these patterns give V9C a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Metchosin.
Audience matching
Find more regions that resemble V9C
To find regions with a profile similar to V9C, begin with household income near $109,000 and home ownership near 76.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V9C and the Canadian postal-region benchmark.
Owner households
76.9%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
One-person households
19.3%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Immigrant population
13.3%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Detailed comparison
How V9C compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V9C | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $109,000 | $85,788 | 27.1% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 76.9% | 66.5% | 10.4 percentage points above |
| One-person households | 19.3% | 29.4% | 10.1 percentage points below |
| Families with children | 36.0% | 34.0% | 2.0 percentage points above |
| Bachelor's degree or higher | 23.5% | 26.5% | 3.0 percentage points below |
| Immigrant population | 13.3% | 22.9% | 9.6 percentage points below |
| Worked from home | 23.4% | 23.8% | 0.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 17 local facility records with V9C. Education is the largest represented category with 11 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care4
Culture and art2
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 18,041 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
14,324YouTube estimate · 64.9%
18,041Facebook estimate · 81.7%
11,416Instagram estimate · 51.7%
5,641TikTok estimate · 25.5%
Practical campaign implications
Turn the strongest V9C signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $109,00027.1% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Owner households: 76.9%10.4 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- One-person households: 19.3%10.1 percentage points below the Canadian benchmark
Give household decision-making, shared-use products, and multi-person value greater emphasis.
Related market context
Compare similar-sized British Columbia postal regions
This directory represents Metchosin with one postal region. These British Columbia markets are selected by population similarity for a useful market comparison.
V9C audience questions
Using this postal-region profile
How large is the audience in V9C?
V9C represents 27,886 residents and 10,465 households in Metchosin. The average household size is 2.6 people.
What demographic characteristics stand out in V9C?
Median household income is $109,000, 27.1% above the Canadian postal-region benchmark; Owner households is 76.9%, 10.4 percentage points above the Canadian postal-region benchmark; One-person households is 19.3%, 10.1 percentage points below the Canadian postal-region benchmark.
How does V9C compare with another postal region?
V6G is one useful British Columbia market comparison because its population is similar to V9C. It has 39.4% lower median income · 4.4 years older on average.
How can I find other regions that match the V9C audience?
To find regions with a profile similar to V9C, begin with household income near $109,000 and home ownership near 76.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V9C?
Import postal codes to measure customer concentration in V9C, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.