Single-detached homes
0.1%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
British Columbia postal region
V6E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Vancouver.
AudienceScoutV6E · VancouverLoading the V6E boundary…
Selected postal region
Market profile
A market of 27,482 people
Size the opportunity, understand its household composition, and identify the local patterns that make V6E different from the typical Canadian postal region.
Population27,482
Households16,965
Median income$66,500
Average age42.0
V6E market summary
What distinguishes this postal-region audience
V6E represents 27,482 residents and 16,965 households in Vancouver. Its average household contains 1.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 0.1%, or 52.5 percentage points below the benchmark. Owner households is 23.5%, 43.0 percentage points below the benchmark.
For campaign planning, these patterns give V6E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Vancouver.
Audience matching
Find more regions that resemble V6E
To find regions with a profile similar to V6E, begin with home ownership near 23.5% and university education near 52.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V6E and the Canadian postal-region benchmark.
Owner households
23.5%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Bachelor's degree or higher
52.4%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
One-person households
54.8%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How V6E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V6E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $66,500 | $85,788 | 22.5% below |
| Average household size | 1.6 people | 2.4 people | 34.2% below |
| Owner households | 23.5% | 66.5% | 43.0 percentage points below |
| One-person households | 54.8% | 29.4% | 25.4 percentage points above |
| Families with children | 10.1% | 34.0% | 23.9 percentage points below |
| Bachelor's degree or higher | 52.4% | 26.5% | 25.9 percentage points above |
| Immigrant population | 41.3% | 22.9% | 18.4 percentage points above |
| Worked from home | 40.5% | 23.8% | 16.7 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 18 local facility records with V6E. Education is the largest represented category with 7 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care5
Culture and art1
Recreation5
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 20,672 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
17,293YouTube estimate · 69.7%
20,672Facebook estimate · 83.3%
13,967Instagram estimate · 56.3%
7,131TikTok estimate · 28.7%
Practical campaign implications
Turn the strongest V6E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 0.1%52.5 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 23.5%43.0 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Bachelor's degree or higher: 52.4%25.9 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other Vancouver postal regions
These regions share the Vancouver postal community and are ordered by population similarity to V6E.
V6E audience questions
Using this postal-region profile
How large is the audience in V6E?
V6E represents 27,482 residents and 16,965 households in Vancouver. The average household size is 1.6 people.
What demographic characteristics stand out in V6E?
Single-detached homes is 0.1%, 52.5 percentage points below the Canadian postal-region benchmark; Owner households is 23.5%, 43.0 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 52.4%, 25.9 percentage points above the Canadian postal-region benchmark.
How does V6E compare with another postal region?
V6K is one useful Vancouver postal-region comparison because its population is similar to V6E. It has 33.8% higher median income · 0.1 years younger on average.
How can I find other regions that match the V6E audience?
To find regions with a profile similar to V6E, begin with home ownership near 23.5% and university education near 52.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V6E?
Import postal codes to measure customer concentration in V6E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.