Immigrant population
6.4%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G8Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Trois-Rivières.
AudienceScoutG8Y · Trois-RivièresLoading the G8Y boundary…
Selected postal region
Market profile
A market of 33,298 people
Size the opportunity, understand its household composition, and identify the local patterns that make G8Y different from the typical Canadian postal region.
Population33,298
Households15,795
Median income$68,000
Average age46.0
G8Y market summary
What distinguishes this postal-region audience
G8Y represents 33,298 residents and 15,795 households in Trois-Rivières. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 6.4%, or 16.5 percentage points below the benchmark. Median household income is $68,000, 20.7% below the benchmark.
For campaign planning, these patterns give G8Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Trois-Rivières.
Audience matching
Find more regions that resemble G8Y
To find regions with a profile similar to G8Y, begin with household income near $68,000 and age 65+ share near 27.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G8Y and the Canadian postal-region benchmark.
Median household income
$68,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Population age 65+
27.9%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
One-person households
37.7%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How G8Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G8Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $68,000 | $85,788 | 20.7% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 60.1% | 66.5% | 6.4 percentage points below |
| One-person households | 37.7% | 29.4% | 8.4 percentage points above |
| Families with children | 26.7% | 34.0% | 7.3 percentage points below |
| Bachelor's degree or higher | 26.1% | 26.5% | 0.4 percentage points below |
| Immigrant population | 6.4% | 22.9% | 16.5 percentage points below |
| Worked from home | 17.8% | 23.8% | 6.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 13 local facility records with G8Y. Education is the largest represented category with 10 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care2
Culture and art0
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 22,076 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
16,881YouTube estimate · 61.6%
22,076Facebook estimate · 80.5%
13,422Instagram estimate · 48.9%
6,654TikTok estimate · 24.3%
Practical campaign implications
Turn the strongest G8Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 6.4%16.5 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Median household income: $68,00020.7% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Population age 65+: 27.9%8.9 percentage points above the Canadian benchmark
Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Related market context
Compare other Trois-Rivières postal regions
These regions share the Trois-Rivières postal community and are ordered by population similarity to G8Y.
G8Y audience questions
Using this postal-region profile
How large is the audience in G8Y?
G8Y represents 33,298 residents and 15,795 households in Trois-Rivières. The average household size is 2.1 people.
What demographic characteristics stand out in G8Y?
Immigrant population is 6.4%, 16.5 percentage points below the Canadian postal-region benchmark; Median household income is $68,000, 20.7% below the Canadian postal-region benchmark; Population age 65+ is 27.9%, 8.9 percentage points above the Canadian postal-region benchmark.
How does G8Y compare with another postal region?
G9A is one useful Trois-Rivières postal-region comparison because its population is similar to G8Y. It has 37.1% lower median income · 1.6 years older on average.
How can I find other regions that match the G8Y audience?
To find regions with a profile similar to G8Y, begin with household income near $68,000 and age 65+ share near 27.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G8Y?
Import postal codes to measure customer concentration in G8Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.