Immigrant population
2.6%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G9B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Trois-Rivières.
AudienceScoutG9B · Trois-RivièresLoading the G9B boundary…
Selected postal region
Market profile
A market of 18,680 people
Size the opportunity, understand its household composition, and identify the local patterns that make G9B different from the typical Canadian postal region.
Population18,680
Households7,960
Median income$87,000
Average age42.7
G9B market summary
What distinguishes this postal-region audience
G9B represents 18,680 residents and 7,960 households in Trois-Rivières. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 2.6%, or 20.3 percentage points below the benchmark. Owner households is 78.6%, 12.1 percentage points above the benchmark.
For campaign planning, these patterns give G9B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Trois-Rivières.
Audience matching
Find more regions that resemble G9B
To find regions with a profile similar to G9B, begin with home ownership near 78.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G9B and the Canadian postal-region benchmark.
Owner households
78.6%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Single-detached homes
62.6%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Worked from home
16.8%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How G9B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G9B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $87,000 | $85,788 | 1.4% above |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 78.6% | 66.5% | 12.1 percentage points above |
| One-person households | 27.6% | 29.4% | 1.8 percentage points below |
| Families with children | 33.7% | 34.0% | 0.3 percentage points below |
| Bachelor's degree or higher | 22.3% | 26.5% | 4.2 percentage points below |
| Immigrant population | 2.6% | 22.9% | 20.3 percentage points below |
| Worked from home | 16.8% | 23.8% | 7.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 11 local facility records with G9B. Education is the largest represented category with 6 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care2
Culture and art2
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,032 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
9,331YouTube estimate · 62.8%
12,032Facebook estimate · 81.0%
7,399Instagram estimate · 49.8%
3,614TikTok estimate · 24.3%
Practical campaign implications
Turn the strongest G9B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 2.6%20.3 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 78.6%12.1 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Single-detached homes: 62.6%10.0 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Related market context
Compare other Trois-Rivières postal regions
These regions share the Trois-Rivières postal community and are ordered by population similarity to G9B.
G9B audience questions
Using this postal-region profile
How large is the audience in G9B?
G9B represents 18,680 residents and 7,960 households in Trois-Rivières. The average household size is 2.3 people.
What demographic characteristics stand out in G9B?
Immigrant population is 2.6%, 20.3 percentage points below the Canadian postal-region benchmark; Owner households is 78.6%, 12.1 percentage points above the Canadian postal-region benchmark; Single-detached homes is 62.6%, 10.0 percentage points above the Canadian postal-region benchmark.
How does G9B compare with another postal region?
G9A is one useful Trois-Rivières postal-region comparison because its population is similar to G9B. It has 50.8% lower median income · 4.9 years older on average.
How can I find other regions that match the G9B audience?
To find regions with a profile similar to G9B, begin with home ownership near 78.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G9B?
Import postal codes to measure customer concentration in G9B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.