Single-detached homes
0.2%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H2K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Centre-Sud North.
AudienceScoutH2K · Centre-Sud NorthLoading the H2K boundary…
Selected postal region
Market profile
A market of 29,084 people
Size the opportunity, understand its household composition, and identify the local patterns that make H2K different from the typical Canadian postal region.
Population29,084
Households16,590
Median income$54,800
Average age38.4
H2K market summary
What distinguishes this postal-region audience
H2K represents 29,084 residents and 16,590 households in Centre-Sud North. Its average household contains 1.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 0.2%, or 52.4 percentage points below the benchmark. Owner households is 24.1%, 42.4 percentage points below the benchmark.
For campaign planning, these patterns give H2K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Centre-Sud North.
Audience matching
Find more regions that resemble H2K
To find regions with a profile similar to H2K, begin with home ownership near 24.1% and families with children near 14.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H2K and the Canadian postal-region benchmark.
Owner households
24.1%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
53.1%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Families with children
14.7%Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Detailed comparison
How H2K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H2K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $54,800 | $85,788 | 36.1% below |
| Average household size | 1.7 people | 2.4 people | 30.0% below |
| Owner households | 24.1% | 66.5% | 42.4 percentage points below |
| One-person households | 53.1% | 29.4% | 23.8 percentage points above |
| Families with children | 14.7% | 34.0% | 19.3 percentage points below |
| Bachelor's degree or higher | 42.5% | 26.5% | 16.0 percentage points above |
| Immigrant population | 23.3% | 22.9% | 0.4 percentage points above |
| Worked from home | 37.7% | 23.8% | 13.9 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 46 local facility records with H2K. Education is the largest represented category with 15 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education15
Health care7
Culture and art10
Recreation14
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 20,645 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
17,556YouTube estimate · 71.1%
20,645Facebook estimate · 83.6%
14,501Instagram estimate · 58.7%
7,954TikTok estimate · 32.2%
Practical campaign implications
Turn the strongest H2K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 0.2%52.4 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 24.1%42.4 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- One-person households: 53.1%23.8 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Centre-Sud North with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H2K audience questions
Using this postal-region profile
How large is the audience in H2K?
H2K represents 29,084 residents and 16,590 households in Centre-Sud North. The average household size is 1.7 people.
What demographic characteristics stand out in H2K?
Single-detached homes is 0.2%, 52.4 percentage points below the Canadian postal-region benchmark; Owner households is 24.1%, 42.4 percentage points below the Canadian postal-region benchmark; One-person households is 53.1%, 23.8 percentage points above the Canadian postal-region benchmark.
How does H2K compare with another postal region?
H3N is one useful Quebec market comparison because its population is similar to H2K. It has 12.4% lower median income · 0.8 years older on average.
How can I find other regions that match the H2K audience?
To find regions with a profile similar to H2K, begin with home ownership near 24.1% and families with children near 14.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H2K?
Import postal codes to measure customer concentration in H2K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.