Single-detached homes
1.5%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H3N demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Parc-Extension.
AudienceScoutH3N · Parc-ExtensionLoading the H3N boundary…
Selected postal region
Market profile
A market of 29,080 people
Size the opportunity, understand its household composition, and identify the local patterns that make H3N different from the typical Canadian postal region.
Population29,080
Households12,310
Median income$48,000
Average age39.2
H3N market summary
What distinguishes this postal-region audience
H3N represents 29,080 residents and 12,310 households in Parc-Extension. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 1.5%, or 51.1 percentage points below the benchmark. Owner households is 19.9%, 46.6 percentage points below the benchmark.
For campaign planning, these patterns give H3N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Parc-Extension.
Audience matching
Find more regions that resemble H3N
To find regions with a profile similar to H3N, begin with home ownership near 19.9% and household income near $48,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H3N and the Canadian postal-region benchmark.
Owner households
19.9%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Median household income
$48,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Immigrant population
44.6%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Detailed comparison
How H3N compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H3N | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $48,000 | $85,788 | 44.0% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 19.9% | 66.5% | 46.6 percentage points below |
| One-person households | 36.9% | 29.4% | 7.5 percentage points above |
| Families with children | 32.0% | 34.0% | 2.0 percentage points below |
| Bachelor's degree or higher | 21.8% | 26.5% | 4.7 percentage points below |
| Immigrant population | 44.6% | 22.9% | 21.7 percentage points above |
| Worked from home | 17.1% | 23.8% | 6.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 13 local facility records with H3N. Education is the largest represented category with 7 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care1
Culture and art2
Recreation3
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 19,135 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
15,708YouTube estimate · 67.7%
19,135Facebook estimate · 82.5%
12,830Instagram estimate · 55.3%
6,844TikTok estimate · 29.5%
Practical campaign implications
Turn the strongest H3N signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 1.5%51.1 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 19.9%46.6 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Median household income: $48,00044.0% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Parc-Extension with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H3N audience questions
Using this postal-region profile
How large is the audience in H3N?
H3N represents 29,080 residents and 12,310 households in Parc-Extension. The average household size is 2.3 people.
What demographic characteristics stand out in H3N?
Single-detached homes is 1.5%, 51.1 percentage points below the Canadian postal-region benchmark; Owner households is 19.9%, 46.6 percentage points below the Canadian postal-region benchmark; Median household income is $48,000, 44.0% below the Canadian postal-region benchmark.
How does H3N compare with another postal region?
H2K is one useful Quebec market comparison because its population is similar to H3N. It has 14.2% higher median income · 0.8 years younger on average.
How can I find other regions that match the H3N audience?
To find regions with a profile similar to H3N, begin with home ownership near 19.9% and household income near $48,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H3N?
Import postal codes to measure customer concentration in H3N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.