Single-detached homes
0.0%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H3C demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Griffintown.
AudienceScoutH3C · GriffintownLoading the H3C boundary…
Selected postal region
Market profile
A market of 18,583 people
Size the opportunity, understand its household composition, and identify the local patterns that make H3C different from the typical Canadian postal region.
Population18,583
Households11,180
Median income$84,000
Average age36.4
H3C market summary
What distinguishes this postal-region audience
H3C represents 18,583 residents and 11,180 households in Griffintown. Its average household contains 1.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 0.0%, or 52.6 percentage points below the benchmark. Bachelor's degree or higher is 67.4%, 40.9 percentage points above the benchmark.
For campaign planning, these patterns give H3C a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Griffintown.
Audience matching
Find more regions that resemble H3C
To find regions with a profile similar to H3C, begin with university education near 67.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H3C and the Canadian postal-region benchmark.
Bachelor's degree or higher
67.4%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Worked from home
55.4%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
One-person households
55.1%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How H3C compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H3C | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $84,000 | $85,788 | 2.1% below |
| Average household size | 1.6 people | 2.4 people | 34.2% below |
| Owner households | 45.9% | 66.5% | 20.6 percentage points below |
| One-person households | 55.1% | 29.4% | 25.8 percentage points above |
| Families with children | 12.8% | 34.0% | 21.2 percentage points below |
| Bachelor's degree or higher | 67.4% | 26.5% | 40.9 percentage points above |
| Immigrant population | 32.2% | 22.9% | 9.3 percentage points above |
| Worked from home | 55.4% | 23.8% | 31.6 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 35 local facility records with H3C. Culture and art is the largest represented category with 18 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care0
Culture and art18
Recreation10
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 13,603 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
11,906YouTube estimate · 74.1%
13,603Facebook estimate · 84.6%
9,887Instagram estimate · 61.5%
5,477TikTok estimate · 34.1%
Practical campaign implications
Turn the strongest H3C signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 0.0%52.6 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 67.4%40.9 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Worked from home: 55.4%31.6 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Griffintown with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H3C audience questions
Using this postal-region profile
How large is the audience in H3C?
H3C represents 18,583 residents and 11,180 households in Griffintown. The average household size is 1.6 people.
What demographic characteristics stand out in H3C?
Single-detached homes is 0.0%, 52.6 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 67.4%, 40.9 percentage points above the Canadian postal-region benchmark; Worked from home is 55.4%, 31.6 percentage points above the Canadian postal-region benchmark.
How does H3C compare with another postal region?
H2M is one useful Quebec market comparison because its population is similar to H3C. It has 16.1% lower median income · 6.3 years older on average.
How can I find other regions that match the H3C audience?
To find regions with a profile similar to H3C, begin with university education near 67.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H3C?
Import postal codes to measure customer concentration in H3C, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.