Single-detached homes
0.1%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H3J demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Petite-Bourgogne.
AudienceScoutH3J · Petite-BourgogneLoading the H3J boundary…
Selected postal region
Market profile
A market of 11,915 people
Size the opportunity, understand its household composition, and identify the local patterns that make H3J different from the typical Canadian postal region.
Population11,915
Households5,625
Median income$69,000
Average age40.0
H3J market summary
What distinguishes this postal-region audience
H3J represents 11,915 residents and 5,625 households in Petite-Bourgogne. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 0.1%, or 52.5 percentage points below the benchmark. Owner households is 36.2%, 30.3 percentage points below the benchmark.
For campaign planning, these patterns give H3J a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Petite-Bourgogne.
Audience matching
Find more regions that resemble H3J
To find regions with a profile similar to H3J, begin with home ownership near 36.2% and university education near 43.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H3J and the Canadian postal-region benchmark.
Owner households
36.2%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Bachelor's degree or higher
43.5%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Worked from home
40.1%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Detailed comparison
How H3J compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H3J | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $69,000 | $85,788 | 19.6% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 36.2% | 66.5% | 30.3 percentage points below |
| One-person households | 44.4% | 29.4% | 15.0 percentage points above |
| Families with children | 28.4% | 34.0% | 5.6 percentage points below |
| Bachelor's degree or higher | 43.5% | 26.5% | 17.0 percentage points above |
| Immigrant population | 34.2% | 22.9% | 11.3 percentage points above |
| Worked from home | 40.1% | 23.8% | 16.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 12 local facility records with H3J. Culture and art is the largest represented category with 5 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education1
Health care3
Culture and art5
Recreation3
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 7,935 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
6,468YouTube estimate · 67.1%
7,935Facebook estimate · 82.3%
5,257Instagram estimate · 54.5%
2,763TikTok estimate · 28.7%
Practical campaign implications
Turn the strongest H3J signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 0.1%52.5 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 36.2%30.3 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Bachelor's degree or higher: 43.5%17.0 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Petite-Bourgogne with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H3J audience questions
Using this postal-region profile
How large is the audience in H3J?
H3J represents 11,915 residents and 5,625 households in Petite-Bourgogne. The average household size is 2.1 people.
What demographic characteristics stand out in H3J?
Single-detached homes is 0.1%, 52.5 percentage points below the Canadian postal-region benchmark; Owner households is 36.2%, 30.3 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 43.5%, 17.0 percentage points above the Canadian postal-region benchmark.
How does H3J compare with another postal region?
H9C is one useful Quebec market comparison because its population is similar to H3J. It has 68.1% higher median income · 2.1 years older on average.
How can I find other regions that match the H3J audience?
To find regions with a profile similar to H3J, begin with home ownership near 36.2% and university education near 43.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H3J?
Import postal codes to measure customer concentration in H3J, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.