Single-detached homes
1.9%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H3Z demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Westmount East.
AudienceScoutH3Z · Westmount EastLoading the H3Z boundary…
Selected postal region
Market profile
A market of 11,544 people
Size the opportunity, understand its household composition, and identify the local patterns that make H3Z different from the typical Canadian postal region.
Population11,544
Households5,885
Median income$79,500
Average age49.4
H3Z market summary
What distinguishes this postal-region audience
H3Z represents 11,544 residents and 5,885 households in Westmount East. Its average household contains 1.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 1.9%, or 50.7 percentage points below the benchmark. Bachelor's degree or higher is 60.3%, 33.8 percentage points above the benchmark.
For campaign planning, these patterns give H3Z a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Westmount East.
Audience matching
Find more regions that resemble H3Z
To find regions with a profile similar to H3Z, begin with university education near 60.3% and home ownership near 34.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H3Z and the Canadian postal-region benchmark.
Bachelor's degree or higher
60.3%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Owner households
34.1%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Worked from home
45.5%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Detailed comparison
How H3Z compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H3Z | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $79,500 | $85,788 | 7.3% below |
| Average household size | 1.9 people | 2.4 people | 21.8% below |
| Owner households | 34.1% | 66.5% | 32.4 percentage points below |
| One-person households | 46.3% | 29.4% | 16.9 percentage points above |
| Families with children | 24.2% | 34.0% | 9.8 percentage points below |
| Bachelor's degree or higher | 60.3% | 26.5% | 33.8 percentage points above |
| Immigrant population | 30.7% | 22.9% | 7.8 percentage points above |
| Worked from home | 45.5% | 23.8% | 21.7 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 19 local facility records with H3Z. Education is the largest represented category with 7 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care5
Culture and art7
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 7,924 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
6,044YouTube estimate · 61.4%
7,924Facebook estimate · 80.4%
4,797Instagram estimate · 48.7%
2,364TikTok estimate · 24.0%
Practical campaign implications
Turn the strongest H3Z signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 1.9%50.7 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 60.3%33.8 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Owner households: 34.1%32.4 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Westmount East with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H3Z audience questions
Using this postal-region profile
How large is the audience in H3Z?
H3Z represents 11,544 residents and 5,885 households in Westmount East. The average household size is 1.9 people.
What demographic characteristics stand out in H3Z?
Single-detached homes is 1.9%, 50.7 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 60.3%, 33.8 percentage points above the Canadian postal-region benchmark; Owner households is 34.1%, 32.4 percentage points below the Canadian postal-region benchmark.
How does H3Z compare with another postal region?
H2W is one useful Quebec market comparison because its population is similar to H3Z. It has 28.6% lower median income · 12.0 years younger on average.
How can I find other regions that match the H3Z audience?
To find regions with a profile similar to H3Z, begin with university education near 60.3% and home ownership near 34.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H3Z?
Import postal codes to measure customer concentration in H3Z, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.