Single-detached homes
0.7%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H3G demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Montreal.
AudienceScoutH3G · MontrealLoading the H3G boundary…
Selected postal region
Market profile
A market of 11,424 people
Size the opportunity, understand its household composition, and identify the local patterns that make H3G different from the typical Canadian postal region.
Population11,424
Households6,875
Median income$49,200
Average age39.4
H3G market summary
What distinguishes this postal-region audience
H3G represents 11,424 residents and 6,875 households in Montreal. Its average household contains 1.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 0.7%, or 51.9 percentage points below the benchmark. Bachelor's degree or higher is 61.6%, 35.1 percentage points above the benchmark.
For campaign planning, these patterns give H3G a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Montreal.
Audience matching
Find more regions that resemble H3G
To find regions with a profile similar to H3G, begin with university education near 61.6% and home ownership near 32.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H3G and the Canadian postal-region benchmark.
Bachelor's degree or higher
61.6%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Owner households
32.4%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
55.3%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How H3G compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H3G | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $49,200 | $85,788 | 42.6% below |
| Average household size | 1.7 people | 2.4 people | 30.0% below |
| Owner households | 32.4% | 66.5% | 34.1 percentage points below |
| One-person households | 55.3% | 29.4% | 25.9 percentage points above |
| Families with children | 14.1% | 34.0% | 19.9 percentage points below |
| Bachelor's degree or higher | 61.6% | 26.5% | 35.1 percentage points above |
| Immigrant population | 39.6% | 22.9% | 16.7 percentage points above |
| Worked from home | 46.4% | 23.8% | 22.6 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 35 local facility records with H3G. Culture and art is the largest represented category with 21 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care3
Culture and art21
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 8,192 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
6,983YouTube estimate · 71.0%
8,192Facebook estimate · 83.3%
5,926Instagram estimate · 60.2%
3,528TikTok estimate · 35.9%
Practical campaign implications
Turn the strongest H3G signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 0.7%51.9 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 61.6%35.1 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Owner households: 32.4%34.1 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other Montreal postal regions
These regions share the Montreal postal community and are ordered by population similarity to H3G.
H3G audience questions
Using this postal-region profile
How large is the audience in H3G?
H3G represents 11,424 residents and 6,875 households in Montreal. The average household size is 1.7 people.
What demographic characteristics stand out in H3G?
Single-detached homes is 0.7%, 51.9 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 61.6%, 35.1 percentage points above the Canadian postal-region benchmark; Owner households is 32.4%, 34.1 percentage points below the Canadian postal-region benchmark.
How does H3G compare with another postal region?
H4X is one useful Montreal postal-region comparison because its population is similar to H3G. It has 113.4% higher median income · 1.8 years older on average.
How can I find other regions that match the H3G audience?
To find regions with a profile similar to H3G, begin with university education near 61.6% and home ownership near 32.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H3G?
Import postal codes to measure customer concentration in H3G, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.