Single-detached homes
16.5%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H3M demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Cartierville Northeast.
AudienceScoutH3M · Cartierville NortheastLoading the H3M boundary…
Selected postal region
Market profile
A market of 15,840 people
Size the opportunity, understand its household composition, and identify the local patterns that make H3M different from the typical Canadian postal region.
Population15,840
Households6,450
Median income$65,000
Average age44.8
H3M market summary
What distinguishes this postal-region audience
H3M represents 15,840 residents and 6,450 households in Cartierville Northeast. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 16.5%, or 36.1 percentage points below the benchmark. Immigrant population is 50.0%, 27.1 percentage points above the benchmark.
For campaign planning, these patterns give H3M a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Cartierville Northeast.
Audience matching
Find more regions that resemble H3M
To find regions with a profile similar to H3M, begin with home ownership near 44.9% and household income near $65,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H3M and the Canadian postal-region benchmark.
Immigrant population
50.0%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Owner households
44.9%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Median household income
$65,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How H3M compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H3M | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $65,000 | $85,788 | 24.2% below |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 44.9% | 66.5% | 21.6 percentage points below |
| One-person households | 36.9% | 29.4% | 7.5 percentage points above |
| Families with children | 38.1% | 34.0% | 4.1 percentage points above |
| Bachelor's degree or higher | 29.7% | 26.5% | 3.2 percentage points above |
| Immigrant population | 50.0% | 22.9% | 27.1 percentage points above |
| Worked from home | 21.7% | 23.8% | 2.1 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 15 local facility records with H3M. Education is the largest represented category with 7 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care5
Culture and art1
Recreation2
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 10,348 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,987YouTube estimate · 62.3%
10,348Facebook estimate · 80.8%
6,361Instagram estimate · 49.7%
3,163TikTok estimate · 24.7%
Practical campaign implications
Turn the strongest H3M signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 16.5%36.1 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Immigrant population: 50.0%27.1 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Owner households: 44.9%21.6 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Cartierville Northeast with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H3M audience questions
Using this postal-region profile
How large is the audience in H3M?
H3M represents 15,840 residents and 6,450 households in Cartierville Northeast. The average household size is 2.4 people.
What demographic characteristics stand out in H3M?
Single-detached homes is 16.5%, 36.1 percentage points below the Canadian postal-region benchmark; Immigrant population is 50.0%, 27.1 percentage points above the Canadian postal-region benchmark; Owner households is 44.9%, 21.6 percentage points below the Canadian postal-region benchmark.
How does H3M compare with another postal region?
H2T is one useful Quebec market comparison because its population is similar to H3M. It has 3.8% higher median income · 5.9 years younger on average.
How can I find other regions that match the H3M audience?
To find regions with a profile similar to H3M, begin with home ownership near 44.9% and household income near $65,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H3M?
Import postal codes to measure customer concentration in H3M, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.