Bachelor's degree or higher
38.2%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Quebec postal region
H9S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in L'Île-Dorval.
AudienceScoutH9S · L'Île-DorvalLoading the H9S boundary…
Selected postal region
Market profile
A market of 22,984 people
Size the opportunity, understand its household composition, and identify the local patterns that make H9S different from the typical Canadian postal region.
Population22,984
Households10,625
Median income$79,500
Average age46.3
H9S market summary
What distinguishes this postal-region audience
H9S represents 22,984 residents and 10,625 households in L'Île-Dorval. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 38.2%, or 11.7 percentage points above the benchmark. One-person households is 39.2%, 9.9 percentage points above the benchmark.
For campaign planning, these patterns give H9S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of L'Île-Dorval.
Audience matching
Find more regions that resemble H9S
To find regions with a profile similar to H9S, begin with university education near 38.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H9S and the Canadian postal-region benchmark.
One-person households
39.2%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Worked from home
33.2%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Single-detached homes
44.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Detailed comparison
How H9S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H9S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $79,500 | $85,788 | 7.3% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 59.1% | 66.5% | 7.4 percentage points below |
| One-person households | 39.2% | 29.4% | 9.9 percentage points above |
| Families with children | 30.8% | 34.0% | 3.2 percentage points below |
| Bachelor's degree or higher | 38.2% | 26.5% | 11.7 percentage points above |
| Immigrant population | 25.2% | 22.9% | 2.3 percentage points above |
| Worked from home | 33.2% | 23.8% | 9.4 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 22 local facility records with H9S. Education is the largest represented category with 11 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care6
Culture and art5
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 15,501 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
11,842YouTube estimate · 61.5%
15,501Facebook estimate · 80.5%
9,388Instagram estimate · 48.8%
4,606TikTok estimate · 23.9%
Practical campaign implications
Turn the strongest H9S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 38.2%11.7 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- One-person households: 39.2%9.9 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
- Worked from home: 33.2%9.4 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Related market context
Compare similar-sized Quebec postal regions
This directory represents L'Île-Dorval with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H9S audience questions
Using this postal-region profile
How large is the audience in H9S?
H9S represents 22,984 residents and 10,625 households in L'Île-Dorval. The average household size is 2.1 people.
What demographic characteristics stand out in H9S?
Bachelor's degree or higher is 38.2%, 11.7 percentage points above the Canadian postal-region benchmark; One-person households is 39.2%, 9.9 percentage points above the Canadian postal-region benchmark; Worked from home is 33.2%, 9.4 percentage points above the Canadian postal-region benchmark.
How does H9S compare with another postal region?
H2R is one useful Quebec market comparison because its population is similar to H9S. It has 17.0% lower median income · 7.7 years younger on average.
How can I find other regions that match the H9S audience?
To find regions with a profile similar to H9S, begin with university education near 38.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H9S?
Import postal codes to measure customer concentration in H9S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.