Single-detached homes
81.8%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Quebec postal region
J0K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Lanaudière.
AudienceScoutJ0K · LanaudièreLoading the J0K boundary…
Selected postal region
Market profile
A market of 149,238 people
Size the opportunity, understand its household composition, and identify the local patterns that make J0K different from the typical Canadian postal region.
Population149,238
Households67,140
Median income$65,000
Average age45.1
J0K market summary
What distinguishes this postal-region audience
J0K represents 149,238 residents and 67,140 households in Lanaudière. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 81.8%, or 29.2 percentage points above the benchmark. Immigrant population is 2.3%, 20.6 percentage points below the benchmark.
For campaign planning, these patterns give J0K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Lanaudière.
Audience matching
Find more regions that resemble J0K
To find regions with a profile similar to J0K, begin with university education near 10.0% and household income near $65,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J0K and the Canadian postal-region benchmark.
Immigrant population
2.3%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
10.0%Use direct, practical language that demonstrates the everyday value of the offer.
Median household income
$65,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How J0K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J0K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $65,000 | $85,788 | 24.2% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 76.0% | 66.5% | 9.5 percentage points above |
| One-person households | 32.8% | 29.4% | 3.4 percentage points above |
| Families with children | 27.5% | 34.0% | 6.5 percentage points below |
| Bachelor's degree or higher | 10.0% | 26.5% | 16.5 percentage points below |
| Immigrant population | 2.3% | 22.9% | 20.6 percentage points below |
| Worked from home | 13.3% | 23.8% | 10.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 151 local facility records with J0K. Education is the largest represented category with 71 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education71
Health care21
Culture and art47
Recreation12
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 97,991 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
74,447YouTube estimate · 61.1%
97,991Facebook estimate · 80.4%
58,522Instagram estimate · 48.0%
27,854TikTok estimate · 22.9%
Practical campaign implications
Turn the strongest J0K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 81.8%29.2 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 2.3%20.6 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 10.0%16.5 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Lanaudière with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J0K audience questions
Using this postal-region profile
How large is the audience in J0K?
J0K represents 149,238 residents and 67,140 households in Lanaudière. The average household size is 2.2 people.
What demographic characteristics stand out in J0K?
Single-detached homes is 81.8%, 29.2 percentage points above the Canadian postal-region benchmark; Immigrant population is 2.3%, 20.6 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 10.0%, 16.5 percentage points below the Canadian postal-region benchmark.
How does J0K compare with another postal region?
J0L is one useful Quebec market comparison because its population is similar to J0K. It has 32.3% higher median income · 5.0 years younger on average.
How can I find other regions that match the J0K audience?
To find regions with a profile similar to J0K, begin with university education near 10.0% and household income near $65,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J0K?
Import postal codes to measure customer concentration in J0K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.