Single-detached homes
82.5%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Quebec postal region
J0Z demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Abitibi-Témiscamingue.
AudienceScoutJ0Z · Abitibi-TémiscamingueLoading the J0Z boundary…
Selected postal region
Market profile
A market of 34,456 people
Size the opportunity, understand its household composition, and identify the local patterns that make J0Z different from the typical Canadian postal region.
Population34,456
Households15,060
Median income$73,500
Average age42.9
J0Z market summary
What distinguishes this postal-region audience
J0Z represents 34,456 residents and 15,060 households in Abitibi-Témiscamingue. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 82.5%, or 29.9 percentage points above the benchmark. Immigrant population is 1.1%, 21.8 percentage points below the benchmark.
For campaign planning, these patterns give J0Z a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Abitibi-Témiscamingue.
Audience matching
Find more regions that resemble J0Z
To find regions with a profile similar to J0Z, begin with university education near 8.9% and home ownership near 80.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J0Z and the Canadian postal-region benchmark.
Immigrant population
1.1%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
8.9%Use direct, practical language that demonstrates the everyday value of the offer.
Owner households
80.8%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How J0Z compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J0Z | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $73,500 | $85,788 | 14.3% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 80.8% | 66.5% | 14.3 percentage points above |
| One-person households | 30.7% | 29.4% | 1.3 percentage points above |
| Families with children | 31.0% | 34.0% | 3.0 percentage points below |
| Bachelor's degree or higher | 8.9% | 26.5% | 17.6 percentage points below |
| Immigrant population | 1.1% | 22.9% | 21.8 percentage points below |
| Worked from home | 11.1% | 23.8% | 12.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 81 local facility records with J0Z. Education is the largest represented category with 36 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education36
Health care19
Culture and art25
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 21,951 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
16,877YouTube estimate · 62.1%
21,951Facebook estimate · 80.7%
13,356Instagram estimate · 49.1%
6,494TikTok estimate · 23.9%
Practical campaign implications
Turn the strongest J0Z signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 82.5%29.9 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 1.1%21.8 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 8.9%17.6 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Abitibi-Témiscamingue with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J0Z audience questions
Using this postal-region profile
How large is the audience in J0Z?
J0Z represents 34,456 residents and 15,060 households in Abitibi-Témiscamingue. The average household size is 2.3 people.
What demographic characteristics stand out in J0Z?
Single-detached homes is 82.5%, 29.9 percentage points above the Canadian postal-region benchmark; Immigrant population is 1.1%, 21.8 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 8.9%, 17.6 percentage points below the Canadian postal-region benchmark.
How does J0Z compare with another postal region?
J6A is one useful Quebec market comparison because its population is similar to J0Z. It has 10.2% higher median income · 3.6 years older on average.
How can I find other regions that match the J0Z audience?
To find regions with a profile similar to J0Z, begin with university education near 8.9% and home ownership near 80.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J0Z?
Import postal codes to measure customer concentration in J0Z, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.