Immigrant population
4.3%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
J3B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint-Jean-sur-Richelieu Central.
AudienceScoutJ3B · Saint-Jean-sur-Richelieu CentralLoading the J3B boundary…
Selected postal region
Market profile
A market of 33,908 people
Size the opportunity, understand its household composition, and identify the local patterns that make J3B different from the typical Canadian postal region.
Population33,908
Households15,730
Median income$66,000
Average age42.7
J3B market summary
What distinguishes this postal-region audience
J3B represents 33,908 residents and 15,730 households in Saint-Jean-sur-Richelieu Central. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 4.3%, or 18.6 percentage points below the benchmark. Owner households is 48.8%, 17.7 percentage points below the benchmark.
For campaign planning, these patterns give J3B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint-Jean-sur-Richelieu Central.
Audience matching
Find more regions that resemble J3B
To find regions with a profile similar to J3B, begin with home ownership near 48.8% and university education near 12.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J3B and the Canadian postal-region benchmark.
Owner households
48.8%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Bachelor's degree or higher
12.9%Use direct, practical language that demonstrates the everyday value of the offer.
Single-detached homes
39.4%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Detailed comparison
How J3B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J3B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $66,000 | $85,788 | 23.1% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 48.8% | 66.5% | 17.7 percentage points below |
| One-person households | 39.1% | 29.4% | 9.8 percentage points above |
| Families with children | 29.2% | 34.0% | 4.8 percentage points below |
| Bachelor's degree or higher | 12.9% | 26.5% | 13.6 percentage points below |
| Immigrant population | 4.3% | 22.9% | 18.6 percentage points below |
| Worked from home | 14.3% | 23.8% | 9.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 36 local facility records with J3B. Education is the largest represented category with 19 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education19
Health care10
Culture and art6
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 22,143 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
17,395YouTube estimate · 63.9%
22,143Facebook estimate · 81.3%
13,899Instagram estimate · 51.0%
6,955TikTok estimate · 25.5%
Practical campaign implications
Turn the strongest J3B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 4.3%18.6 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 48.8%17.7 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Bachelor's degree or higher: 12.9%13.6 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Saint-Jean-sur-Richelieu Central with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J3B audience questions
Using this postal-region profile
How large is the audience in J3B?
J3B represents 33,908 residents and 15,730 households in Saint-Jean-sur-Richelieu Central. The average household size is 2.1 people.
What demographic characteristics stand out in J3B?
Immigrant population is 4.3%, 18.6 percentage points below the Canadian postal-region benchmark; Owner households is 48.8%, 17.7 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 12.9%, 13.6 percentage points below the Canadian postal-region benchmark.
How does J3B compare with another postal region?
J1X is one useful Quebec market comparison because its population is similar to J3B. It has 1.5% higher median income · 6.3 years older on average.
How can I find other regions that match the J3B audience?
To find regions with a profile similar to J3B, begin with home ownership near 48.8% and university education near 12.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J3B?
Import postal codes to measure customer concentration in J3B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.