Immigrant population
3.9%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
J1X demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Magog.
AudienceScoutJ1X · MagogLoading the J1X boundary…
Selected postal region
Market profile
A market of 33,945 people
Size the opportunity, understand its household composition, and identify the local patterns that make J1X different from the typical Canadian postal region.
Population33,945
Households15,965
Median income$67,000
Average age49.0
J1X market summary
What distinguishes this postal-region audience
J1X represents 33,945 residents and 15,965 households in Magog. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 3.9%, or 19.0 percentage points below the benchmark. Population age 65+ is 30.4%, 11.4 percentage points above the benchmark.
For campaign planning, these patterns give J1X a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Magog.
Audience matching
Find more regions that resemble J1X
To find regions with a profile similar to J1X, begin with age 65+ share near 30.4% and household income near $67,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J1X and the Canadian postal-region benchmark.
Population age 65+
30.4%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Median household income
$67,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Families with children
24.1%Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Detailed comparison
How J1X compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J1X | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $67,000 | $85,788 | 21.9% below |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 66.8% | 66.5% | 0.3 percentage points above |
| One-person households | 37.1% | 29.4% | 7.8 percentage points above |
| Families with children | 24.1% | 34.0% | 9.9 percentage points below |
| Bachelor's degree or higher | 22.5% | 26.5% | 4.0 percentage points below |
| Immigrant population | 3.9% | 22.9% | 19.0 percentage points below |
| Worked from home | 18.6% | 23.8% | 5.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 27 local facility records with J1X. Education is the largest represented category with 13 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education13
Health care2
Culture and art8
Recreation4
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 22,806 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
16,892YouTube estimate · 59.1%
22,806Facebook estimate · 79.8%
13,133Instagram estimate · 45.9%
6,039TikTok estimate · 21.1%
Practical campaign implications
Turn the strongest J1X signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 3.9%19.0 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Population age 65+: 30.4%11.4 percentage points above the Canadian benchmark
Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
- Median household income: $67,00021.9% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Magog with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J1X audience questions
Using this postal-region profile
How large is the audience in J1X?
J1X represents 33,945 residents and 15,965 households in Magog. The average household size is 2.0 people.
What demographic characteristics stand out in J1X?
Immigrant population is 3.9%, 19.0 percentage points below the Canadian postal-region benchmark; Population age 65+ is 30.4%, 11.4 percentage points above the Canadian postal-region benchmark; Median household income is $67,000, 21.9% below the Canadian postal-region benchmark.
How does J1X compare with another postal region?
J3B is one useful Quebec market comparison because its population is similar to J1X. It has 1.5% lower median income · 6.3 years younger on average.
How can I find other regions that match the J1X audience?
To find regions with a profile similar to J1X, begin with age 65+ share near 30.4% and household income near $67,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J1X?
Import postal codes to measure customer concentration in J1X, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.