Immigrant population
5.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
J2B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Drummondville South.
AudienceScoutJ2B · Drummondville SouthLoading the J2B boundary…
Selected postal region
Market profile
A market of 33,110 people
Size the opportunity, understand its household composition, and identify the local patterns that make J2B different from the typical Canadian postal region.
Population33,110
Households15,380
Median income$58,800
Average age42.0
J2B market summary
What distinguishes this postal-region audience
J2B represents 33,110 residents and 15,380 households in Drummondville South. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 5.2%, or 17.7 percentage points below the benchmark. Median household income is $58,800, 31.5% below the benchmark.
For campaign planning, these patterns give J2B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Drummondville South.
Audience matching
Find more regions that resemble J2B
To find regions with a profile similar to J2B, begin with household income near $58,800 and home ownership near 50.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J2B and the Canadian postal-region benchmark.
Median household income
$58,800Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Owner households
50.8%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Bachelor's degree or higher
12.8%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How J2B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J2B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $58,800 | $85,788 | 31.5% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 50.8% | 66.5% | 15.7 percentage points below |
| One-person households | 39.3% | 29.4% | 9.9 percentage points above |
| Families with children | 28.8% | 34.0% | 5.2 percentage points below |
| Bachelor's degree or higher | 12.8% | 26.5% | 13.7 percentage points below |
| Immigrant population | 5.2% | 22.9% | 17.7 percentage points below |
| Worked from home | 11.8% | 23.8% | 12.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 31 local facility records with J2B. Education is the largest represented category with 21 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education21
Health care7
Culture and art2
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 21,313 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
16,780YouTube estimate · 64.1%
21,313Facebook estimate · 81.4%
13,421Instagram estimate · 51.2%
6,737TikTok estimate · 25.7%
Practical campaign implications
Turn the strongest J2B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 5.2%17.7 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Median household income: $58,80031.5% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Owner households: 50.8%15.7 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Drummondville South with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J2B audience questions
Using this postal-region profile
How large is the audience in J2B?
J2B represents 33,110 residents and 15,380 households in Drummondville South. The average household size is 2.1 people.
What demographic characteristics stand out in J2B?
Immigrant population is 5.2%, 17.7 percentage points below the Canadian postal-region benchmark; Median household income is $58,800, 31.5% below the Canadian postal-region benchmark; Owner households is 50.8%, 15.7 percentage points below the Canadian postal-region benchmark.
How does J2B compare with another postal region?
J9P is one useful Quebec market comparison because its population is similar to J2B. It has 28.4% higher median income · 0.3 years older on average.
How can I find other regions that match the J2B audience?
To find regions with a profile similar to J2B, begin with household income near $58,800 and home ownership near 50.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J2B?
Import postal codes to measure customer concentration in J2B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.