Immigrant population
2.3%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
J9P demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Val-d'Or.
AudienceScoutJ9P · Val-d'OrLoading the J9P boundary…
Selected postal region
Market profile
A market of 33,008 people
Size the opportunity, understand its household composition, and identify the local patterns that make J9P different from the typical Canadian postal region.
Population33,008
Households15,110
Median income$75,500
Average age42.3
J9P market summary
What distinguishes this postal-region audience
J9P represents 33,008 residents and 15,110 households in Val-d'Or. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 2.3%, or 20.6 percentage points below the benchmark. Worked from home is 8.5%, 15.3 percentage points below the benchmark.
For campaign planning, these patterns give J9P a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Val-d'Or.
Audience matching
Find more regions that resemble J9P
To find regions with a profile similar to J9P, begin with university education near 14.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J9P and the Canadian postal-region benchmark.
Worked from home
8.5%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Bachelor's degree or higher
14.4%Use direct, practical language that demonstrates the everyday value of the offer.
One-person households
37.2%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How J9P compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J9P | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $75,500 | $85,788 | 12.0% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 61.2% | 66.5% | 5.3 percentage points below |
| One-person households | 37.2% | 29.4% | 7.9 percentage points above |
| Families with children | 29.3% | 34.0% | 4.7 percentage points below |
| Bachelor's degree or higher | 14.4% | 26.5% | 12.1 percentage points below |
| Immigrant population | 2.3% | 22.9% | 20.6 percentage points below |
| Worked from home | 8.5% | 23.8% | 15.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 39 local facility records with J9P. Education is the largest represented category with 20 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education20
Health care8
Culture and art10
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 21,241 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
16,563YouTube estimate · 63.2%
21,241Facebook estimate · 81.1%
13,202Instagram estimate · 50.4%
6,564TikTok estimate · 25.1%
Practical campaign implications
Turn the strongest J9P signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 2.3%20.6 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Worked from home: 8.5%15.3 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Bachelor's degree or higher: 14.4%12.1 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Val-d'Or with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J9P audience questions
Using this postal-region profile
How large is the audience in J9P?
J9P represents 33,008 residents and 15,110 households in Val-d'Or. The average household size is 2.1 people.
What demographic characteristics stand out in J9P?
Immigrant population is 2.3%, 20.6 percentage points below the Canadian postal-region benchmark; Worked from home is 8.5%, 15.3 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 14.4%, 12.1 percentage points below the Canadian postal-region benchmark.
How does J9P compare with another postal region?
J9H is one useful Quebec market comparison because its population is similar to J9P. It has 17.9% higher median income · 1.6 years younger on average.
How can I find other regions that match the J9P audience?
To find regions with a profile similar to J9P, begin with university education near 14.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J9P?
Import postal codes to measure customer concentration in J9P, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.