Immigrant population
5.3%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
J2H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Granby East.
AudienceScoutJ2H · Granby EastLoading the J2H boundary…
Selected postal region
Market profile
A market of 22,474 people
Size the opportunity, understand its household composition, and identify the local patterns that make J2H different from the typical Canadian postal region.
Population22,474
Households9,065
Median income$89,000
Average age42.8
J2H market summary
What distinguishes this postal-region audience
J2H represents 22,474 residents and 9,065 households in Granby East. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 5.3%, or 17.6 percentage points below the benchmark. Owner households is 76.5%, 10.0 percentage points above the benchmark.
For campaign planning, these patterns give J2H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Granby East.
Audience matching
Find more regions that resemble J2H
To find regions with a profile similar to J2H, begin with home ownership near 76.5% and university education near 20.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J2H and the Canadian postal-region benchmark.
Owner households
76.5%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Worked from home
15.9%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Bachelor's degree or higher
20.4%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How J2H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J2H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $89,000 | $85,788 | 3.7% above |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 76.5% | 66.5% | 10.0 percentage points above |
| One-person households | 23.3% | 29.4% | 6.1 percentage points below |
| Families with children | 35.3% | 34.0% | 1.3 percentage points above |
| Bachelor's degree or higher | 20.4% | 26.5% | 6.1 percentage points below |
| Immigrant population | 5.3% | 22.9% | 17.6 percentage points below |
| Worked from home | 15.9% | 23.8% | 7.9 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 7 local facility records with J2H. Education is the largest represented category with 3 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education3
Health care0
Culture and art2
Recreation2
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 14,297 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
11,008YouTube estimate · 62.2%
14,297Facebook estimate · 80.8%
8,708Instagram estimate · 49.2%
4,226TikTok estimate · 23.9%
Practical campaign implications
Turn the strongest J2H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 5.3%17.6 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 76.5%10.0 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Worked from home: 15.9%7.9 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Granby East with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J2H audience questions
Using this postal-region profile
How large is the audience in J2H?
J2H represents 22,474 residents and 9,065 households in Granby East. The average household size is 2.4 people.
What demographic characteristics stand out in J2H?
Immigrant population is 5.3%, 17.6 percentage points below the Canadian postal-region benchmark; Owner households is 76.5%, 10.0 percentage points above the Canadian postal-region benchmark; Worked from home is 15.9%, 7.9 percentage points below the Canadian postal-region benchmark.
How does J2H compare with another postal region?
J9A is one useful Quebec market comparison because its population is similar to J2H. It has 3.4% higher median income · 4.2 years younger on average.
How can I find other regions that match the J2H audience?
To find regions with a profile similar to J2H, begin with home ownership near 76.5% and university education near 20.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J2H?
Import postal codes to measure customer concentration in J2H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.