Single-detached homes
75.9%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Quebec postal region
J6Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Terrebonne Southwest.
AudienceScoutJ6Y · Terrebonne SouthwestLoading the J6Y boundary…
Selected postal region
Market profile
A market of 22,926 people
Size the opportunity, understand its household composition, and identify the local patterns that make J6Y different from the typical Canadian postal region.
Population22,926
Households7,975
Median income$112,000
Average age36.7
J6Y market summary
What distinguishes this postal-region audience
J6Y represents 22,926 residents and 7,975 households in Terrebonne Southwest. Its average household contains 2.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 75.9%, or 23.3 percentage points above the benchmark. Owner households is 84.9%, 18.4 percentage points above the benchmark.
For campaign planning, these patterns give J6Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Terrebonne Southwest.
Audience matching
Find more regions that resemble J6Y
To find regions with a profile similar to J6Y, begin with home ownership near 84.9% and household income near $112,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J6Y and the Canadian postal-region benchmark.
Owner households
84.9%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Median household income
$112,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Families with children
48.2%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How J6Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J6Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $112,000 | $85,788 | 30.6% above |
| Average household size | 2.9 people | 2.4 people | 19.3% above |
| Owner households | 84.9% | 66.5% | 18.4 percentage points above |
| One-person households | 18.7% | 29.4% | 10.7 percentage points below |
| Families with children | 48.2% | 34.0% | 14.2 percentage points above |
| Bachelor's degree or higher | 19.8% | 26.5% | 6.7 percentage points below |
| Immigrant population | 14.5% | 22.9% | 8.4 percentage points below |
| Worked from home | 19.3% | 23.8% | 4.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 5 local facility records with J6Y. Education is the largest represented category with 4 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education4
Health care1
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 13,813 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
11,125YouTube estimate · 66.1%
13,813Facebook estimate · 82.1%
8,940Instagram estimate · 53.1%
4,533TikTok estimate · 26.9%
Practical campaign implications
Turn the strongest J6Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 75.9%23.3 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 84.9%18.4 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Median household income: $112,00030.6% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Terrebonne Southwest with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J6Y audience questions
Using this postal-region profile
How large is the audience in J6Y?
J6Y represents 22,926 residents and 7,975 households in Terrebonne Southwest. The average household size is 2.9 people.
What demographic characteristics stand out in J6Y?
Single-detached homes is 75.9%, 23.3 percentage points above the Canadian postal-region benchmark; Owner households is 84.9%, 18.4 percentage points above the Canadian postal-region benchmark; Median household income is $112,000, 30.6% above the Canadian postal-region benchmark.
How does J6Y compare with another postal region?
J5L is one useful Quebec market comparison because its population is similar to J6Y. It has 21.4% lower median income · 2.6 years older on average.
How can I find other regions that match the J6Y audience?
To find regions with a profile similar to J6Y, begin with home ownership near 84.9% and household income near $112,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J6Y?
Import postal codes to measure customer concentration in J6Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.