Single-detached homes
22.4%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
J9A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Hull Southwest.
AudienceScoutJ9A · Hull SouthwestLoading the J9A boundary…
Selected postal region
Market profile
A market of 22,508 people
Size the opportunity, understand its household composition, and identify the local patterns that make J9A different from the typical Canadian postal region.
Population22,508
Households9,945
Median income$92,000
Average age38.6
J9A market summary
What distinguishes this postal-region audience
J9A represents 22,508 residents and 9,945 households in Hull Southwest. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 22.4%, or 30.2 percentage points below the benchmark. Bachelor's degree or higher is 46.7%, 20.2 percentage points above the benchmark.
For campaign planning, these patterns give J9A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Hull Southwest.
Audience matching
Find more regions that resemble J9A
To find regions with a profile similar to J9A, begin with university education near 46.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J9A and the Canadian postal-region benchmark.
Bachelor's degree or higher
46.7%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Worked from home
42.5%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
One-person households
37.0%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How J9A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J9A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $92,000 | $85,788 | 7.2% above |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 59.8% | 66.5% | 6.7 percentage points below |
| One-person households | 37.0% | 29.4% | 7.6 percentage points above |
| Families with children | 34.5% | 34.0% | 0.5 percentage points above |
| Bachelor's degree or higher | 46.7% | 26.5% | 20.2 percentage points above |
| Immigrant population | 22.4% | 22.9% | 0.5 percentage points below |
| Worked from home | 42.5% | 23.8% | 18.7 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 47 local facility records with J9A. Recreation is the largest represented category with 34 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education4
Health care6
Culture and art3
Recreation34
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 14,433 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
11,652YouTube estimate · 66.3%
14,433Facebook estimate · 82.1%
9,419Instagram estimate · 53.6%
4,874TikTok estimate · 27.7%
Practical campaign implications
Turn the strongest J9A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 22.4%30.2 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 46.7%20.2 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Worked from home: 42.5%18.7 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Hull Southwest with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J9A audience questions
Using this postal-region profile
How large is the audience in J9A?
J9A represents 22,508 residents and 9,945 households in Hull Southwest. The average household size is 2.2 people.
What demographic characteristics stand out in J9A?
Single-detached homes is 22.4%, 30.2 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 46.7%, 20.2 percentage points above the Canadian postal-region benchmark; Worked from home is 42.5%, 18.7 percentage points above the Canadian postal-region benchmark.
How does J9A compare with another postal region?
J2H is one useful Quebec market comparison because its population is similar to J9A. It has 3.3% lower median income · 4.2 years older on average.
How can I find other regions that match the J9A audience?
To find regions with a profile similar to J9A, begin with university education near 46.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J9A?
Import postal codes to measure customer concentration in J9A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.