Immigrant population
3.7%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
J3X demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Varennes.
AudienceScoutJ3X · VarennesLoading the J3X boundary…
Selected postal region
Market profile
A market of 21,198 people
Size the opportunity, understand its household composition, and identify the local patterns that make J3X different from the typical Canadian postal region.
Population21,198
Households8,410
Median income$103,000
Average age41.0
J3X market summary
What distinguishes this postal-region audience
J3X represents 21,198 residents and 8,410 households in Varennes. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 3.7%, or 19.2 percentage points below the benchmark. Owner households is 79.2%, 12.7 percentage points above the benchmark.
For campaign planning, these patterns give J3X a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Varennes.
Audience matching
Find more regions that resemble J3X
To find regions with a profile similar to J3X, begin with home ownership near 79.2% and household income near $103,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J3X and the Canadian postal-region benchmark.
Owner households
79.2%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Median household income
$103,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Single-detached homes
62.5%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Detailed comparison
How J3X compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J3X | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $103,000 | $85,788 | 20.1% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 79.2% | 66.5% | 12.7 percentage points above |
| One-person households | 24.3% | 29.4% | 5.1 percentage points below |
| Families with children | 41.9% | 34.0% | 7.9 percentage points above |
| Bachelor's degree or higher | 22.9% | 26.5% | 3.6 percentage points below |
| Immigrant population | 3.7% | 22.9% | 19.2 percentage points below |
| Worked from home | 22.1% | 23.8% | 1.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 14 local facility records with J3X. Education is the largest represented category with 9 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education9
Health care3
Culture and art2
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 13,474 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,536YouTube estimate · 63.5%
13,474Facebook estimate · 81.2%
8,401Instagram estimate · 50.6%
4,179TikTok estimate · 25.2%
Practical campaign implications
Turn the strongest J3X signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 3.7%19.2 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 79.2%12.7 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Median household income: $103,00020.1% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Varennes with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J3X audience questions
Using this postal-region profile
How large is the audience in J3X?
J3X represents 21,198 residents and 8,410 households in Varennes. The average household size is 2.5 people.
What demographic characteristics stand out in J3X?
Immigrant population is 3.7%, 19.2 percentage points below the Canadian postal-region benchmark; Owner households is 79.2%, 12.7 percentage points above the Canadian postal-region benchmark; Median household income is $103,000, 20.1% above the Canadian postal-region benchmark.
How does J3X compare with another postal region?
J2X is one useful Quebec market comparison because its population is similar to J3X. It has 23.8% lower median income · 1.0 years older on average.
How can I find other regions that match the J3X audience?
To find regions with a profile similar to J3X, begin with home ownership near 79.2% and household income near $103,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J3X?
Import postal codes to measure customer concentration in J3X, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.