Single-detached homes
22.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
J4L demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Longueuil.
AudienceScoutJ4L · LongueuilLoading the J4L boundary…
Selected postal region
Market profile
A market of 31,866 people
Size the opportunity, understand its household composition, and identify the local patterns that make J4L different from the typical Canadian postal region.
Population31,866
Households13,855
Median income$65,000
Average age40.7
J4L market summary
What distinguishes this postal-region audience
J4L represents 31,866 residents and 13,855 households in Longueuil. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 22.3%, or 30.3 percentage points below the benchmark. Owner households is 40.7%, 25.8 percentage points below the benchmark.
For campaign planning, these patterns give J4L a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Longueuil.
Audience matching
Find more regions that resemble J4L
To find regions with a profile similar to J4L, begin with home ownership near 40.7% and household income near $65,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J4L and the Canadian postal-region benchmark.
Owner households
40.7%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Median household income
$65,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Bachelor's degree or higher
19.9%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How J4L compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J4L | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $65,000 | $85,788 | 24.2% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 40.7% | 66.5% | 25.8 percentage points below |
| One-person households | 35.4% | 29.4% | 6.0 percentage points above |
| Families with children | 34.4% | 34.0% | 0.4 percentage points above |
| Bachelor's degree or higher | 19.9% | 26.5% | 6.6 percentage points below |
| Immigrant population | 23.4% | 22.9% | 0.5 percentage points above |
| Worked from home | 20.3% | 23.8% | 3.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 35 local facility records with J4L. Recreation is the largest represented category with 28 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education5
Health care1
Culture and art1
Recreation28
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 20,287 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
16,095YouTube estimate · 64.7%
20,287Facebook estimate · 81.6%
12,909Instagram estimate · 51.9%
6,531TikTok estimate · 26.3%
Practical campaign implications
Turn the strongest J4L signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 22.3%30.3 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 40.7%25.8 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Median household income: $65,00024.2% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare other Longueuil postal regions
These regions share the Longueuil postal community and are ordered by population similarity to J4L.
J4L audience questions
Using this postal-region profile
How large is the audience in J4L?
J4L represents 31,866 residents and 13,855 households in Longueuil. The average household size is 2.3 people.
What demographic characteristics stand out in J4L?
Single-detached homes is 22.3%, 30.3 percentage points below the Canadian postal-region benchmark; Owner households is 40.7%, 25.8 percentage points below the Canadian postal-region benchmark; Median household income is $65,000, 24.2% below the Canadian postal-region benchmark.
How does J4L compare with another postal region?
J4J is one useful Longueuil postal-region comparison because its population is similar to J4L. It has 10.2% lower median income · 0.5 years younger on average.
How can I find other regions that match the J4L audience?
To find regions with a profile similar to J4L, begin with home ownership near 40.7% and household income near $65,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J4L?
Import postal codes to measure customer concentration in J4L, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.