Owner households
30.7%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Quebec postal region
J4J demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Longueuil.
AudienceScoutJ4J · LongueuilLoading the J4J boundary…
Selected postal region
Market profile
A market of 31,102 people
Size the opportunity, understand its household composition, and identify the local patterns that make J4J different from the typical Canadian postal region.
Population31,102
Households14,960
Median income$58,400
Average age40.2
J4J market summary
What distinguishes this postal-region audience
J4J represents 31,102 residents and 14,960 households in Longueuil. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 30.7%, or 35.8 percentage points below the benchmark. Single-detached homes is 19.0%, 33.6 percentage points below the benchmark.
For campaign planning, these patterns give J4J a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Longueuil.
Audience matching
Find more regions that resemble J4J
To find regions with a profile similar to J4J, begin with home ownership near 30.7% and household income near $58,400. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J4J and the Canadian postal-region benchmark.
Single-detached homes
19.0%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Median household income
$58,400Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
One-person households
41.8%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How J4J compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J4J | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $58,400 | $85,788 | 31.9% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 30.7% | 66.5% | 35.8 percentage points below |
| One-person households | 41.8% | 29.4% | 12.4 percentage points above |
| Families with children | 29.7% | 34.0% | 4.3 percentage points below |
| Bachelor's degree or higher | 22.2% | 26.5% | 4.3 percentage points below |
| Immigrant population | 21.3% | 22.9% | 1.6 percentage points below |
| Worked from home | 21.7% | 23.8% | 2.1 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 34 local facility records with J4J. Recreation is the largest represented category with 17 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education12
Health care3
Culture and art2
Recreation17
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 20,165 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
16,225YouTube estimate · 66.0%
20,165Facebook estimate · 82.0%
13,059Instagram estimate · 53.1%
6,661TikTok estimate · 27.1%
Practical campaign implications
Turn the strongest J4J signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 30.7%35.8 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Single-detached homes: 19.0%33.6 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Median household income: $58,40031.9% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare other Longueuil postal regions
These regions share the Longueuil postal community and are ordered by population similarity to J4J.
J4J audience questions
Using this postal-region profile
How large is the audience in J4J?
J4J represents 31,102 residents and 14,960 households in Longueuil. The average household size is 2.1 people.
What demographic characteristics stand out in J4J?
Owner households is 30.7%, 35.8 percentage points below the Canadian postal-region benchmark; Single-detached homes is 19.0%, 33.6 percentage points below the Canadian postal-region benchmark; Median household income is $58,400, 31.9% below the Canadian postal-region benchmark.
How does J4J compare with another postal region?
J4L is one useful Longueuil postal-region comparison because its population is similar to J4J. It has 11.3% higher median income · 0.5 years older on average.
How can I find other regions that match the J4J audience?
To find regions with a profile similar to J4J, begin with home ownership near 30.7% and household income near $58,400. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J4J?
Import postal codes to measure customer concentration in J4J, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.