Immigrant population
2.1%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
J8L demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Buckingham.
AudienceScoutJ8L · BuckinghamLoading the J8L boundary…
Selected postal region
Market profile
A market of 20,056 people
Size the opportunity, understand its household composition, and identify the local patterns that make J8L different from the typical Canadian postal region.
Population20,056
Households8,555
Median income$79,500
Average age42.3
J8L market summary
What distinguishes this postal-region audience
J8L represents 20,056 residents and 8,555 households in Buckingham. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 2.1%, or 20.8 percentage points below the benchmark. Bachelor's degree or higher is 13.5%, 13.0 percentage points below the benchmark.
For campaign planning, these patterns give J8L a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Buckingham.
Audience matching
Find more regions that resemble J8L
To find regions with a profile similar to J8L, begin with university education near 13.5% and home ownership near 70.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J8L and the Canadian postal-region benchmark.
Bachelor's degree or higher
13.5%Use direct, practical language that demonstrates the everyday value of the offer.
Single-detached homes
59.4%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Owner households
70.3%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How J8L compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J8L | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $79,500 | $85,788 | 7.3% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 70.3% | 66.5% | 3.8 percentage points above |
| One-person households | 29.4% | 29.4% | 0.0 percentage points above |
| Families with children | 32.9% | 34.0% | 1.1 percentage points below |
| Bachelor's degree or higher | 13.5% | 26.5% | 13.0 percentage points below |
| Immigrant population | 2.1% | 22.9% | 20.8 percentage points below |
| Worked from home | 21.0% | 23.8% | 2.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 49 local facility records with J8L. Recreation is the largest represented category with 26 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care5
Culture and art12
Recreation26
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,860 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
9,979YouTube estimate · 62.8%
12,860Facebook estimate · 81.0%
7,932Instagram estimate · 49.9%
3,911TikTok estimate · 24.6%
Practical campaign implications
Turn the strongest J8L signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 2.1%20.8 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 13.5%13.0 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Single-detached homes: 59.4%6.8 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Buckingham with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J8L audience questions
Using this postal-region profile
How large is the audience in J8L?
J8L represents 20,056 residents and 8,555 households in Buckingham. The average household size is 2.3 people.
What demographic characteristics stand out in J8L?
Immigrant population is 2.1%, 20.8 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 13.5%, 13.0 percentage points below the Canadian postal-region benchmark; Single-detached homes is 59.4%, 6.8 percentage points above the Canadian postal-region benchmark.
How does J8L compare with another postal region?
J4T is one useful Quebec market comparison because its population is similar to J8L. It has 17.0% lower median income · 2.5 years younger on average.
How can I find other regions that match the J8L audience?
To find regions with a profile similar to J8L, begin with university education near 13.5% and home ownership near 70.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J8L?
Import postal codes to measure customer concentration in J8L, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.