Immigrant population
3.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
J2X demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint-Jean-sur-Richelieu East.
AudienceScoutJ2X · Saint-Jean-sur-Richelieu EastLoading the J2X boundary…
Selected postal region
Market profile
A market of 20,485 people
Size the opportunity, understand its household composition, and identify the local patterns that make J2X different from the typical Canadian postal region.
Population20,485
Households8,470
Median income$78,500
Average age42.0
J2X market summary
What distinguishes this postal-region audience
J2X represents 20,485 residents and 8,470 households in Saint-Jean-sur-Richelieu East. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 3.2%, or 19.7 percentage points below the benchmark. Bachelor's degree or higher is 15.1%, 11.4 percentage points below the benchmark.
For campaign planning, these patterns give J2X a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint-Jean-sur-Richelieu East.
Audience matching
Find more regions that resemble J2X
To find regions with a profile similar to J2X, begin with university education near 15.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J2X and the Canadian postal-region benchmark.
Bachelor's degree or higher
15.1%Use direct, practical language that demonstrates the everyday value of the offer.
Single-detached homes
61.6%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Worked from home
16.4%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How J2X compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J2X | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $78,500 | $85,788 | 8.5% below |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 65.7% | 66.5% | 0.8 percentage points below |
| One-person households | 29.6% | 29.4% | 0.3 percentage points above |
| Families with children | 35.5% | 34.0% | 1.5 percentage points above |
| Bachelor's degree or higher | 15.1% | 26.5% | 11.4 percentage points below |
| Immigrant population | 3.2% | 22.9% | 19.7 percentage points below |
| Worked from home | 16.4% | 23.8% | 7.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 8 local facility records with J2X. Education is the largest represented category with 7 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care1
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,976 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,147YouTube estimate · 63.5%
12,976Facebook estimate · 81.2%
8,066Instagram estimate · 50.5%
3,967TikTok estimate · 24.8%
Practical campaign implications
Turn the strongest J2X signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 3.2%19.7 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 15.1%11.4 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Single-detached homes: 61.6%9.0 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Saint-Jean-sur-Richelieu East with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J2X audience questions
Using this postal-region profile
How large is the audience in J2X?
J2X represents 20,485 residents and 8,470 households in Saint-Jean-sur-Richelieu East. The average household size is 2.4 people.
What demographic characteristics stand out in J2X?
Immigrant population is 3.2%, 19.7 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 15.1%, 11.4 percentage points below the Canadian postal-region benchmark; Single-detached homes is 61.6%, 9.0 percentage points above the Canadian postal-region benchmark.
How does J2X compare with another postal region?
J8L is one useful Quebec market comparison because its population is similar to J2X. It has 1.3% higher median income · 0.3 years older on average.
How can I find other regions that match the J2X audience?
To find regions with a profile similar to J2X, begin with university education near 15.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J2X?
Import postal codes to measure customer concentration in J2X, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.