Ontario postal region

L1E demographics and market profile

See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Courtice.

AudienceScoutL1E · Courtice
Loading the L1E boundary…
Postal code boundary map for L1E.

Market profile

A market of 28,325 people

Size the opportunity, understand its household composition, and identify the local patterns that make L1E different from the typical Canadian postal region.

Population28,325
Households9,640
Median income$123,000
Average age38.8

L1E market summary

What distinguishes this postal-region audience

L1E represents 28,325 residents and 9,640 households in Courtice. Its average household contains 2.9 people, creating a local market that can be evaluated by both total reach and household composition.

The clearest difference from the Canadian postal-region benchmark is detached housing: 81.8%, or 29.2 percentage points above the benchmark. Owner households is 92.2%, 25.7 percentage points above the benchmark.

For campaign planning, these patterns give L1E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Courtice.

Audience matching

Find more regions that resemble L1E

To find regions with a profile similar to L1E, begin with home ownership near 92.2% and household income near $123,000. Adjust each minimum to make the audience broader or more selective.

Match This Audience

Distinctive market signals

The characteristics with the largest local differences

These four characteristics show the largest available differences between L1E and the Canadian postal-region benchmark.

29.2 percentage points above benchmark

Single-detached homes

81.8%

Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.

25.7 percentage points above benchmark

Owner households

92.2%

Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.

43.4% above benchmark

Median household income

$123,000

Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.

15.8 percentage points above benchmark

Families with children

49.8%

Test family-oriented services, household value, education, recreation, and parent-focused creative.

Detailed comparison

How L1E compares with the Canadian benchmark

Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.

MeasureL1ECanada FSA benchmarkDifference
Median household income$123,000$85,78843.4% above
Average household size2.9 people2.4 people19.3% above
Owner households92.2%66.5%25.7 percentage points above
One-person households14.6%29.4%14.8 percentage points below
Families with children49.8%34.0%15.8 percentage points above
Bachelor's degree or higher22.1%26.5%4.4 percentage points below
Immigrant population17.8%22.9%5.1 percentage points below
Worked from home26.2%23.8%2.4 percentage points above

Local market context

Community activity around the audience

AudienceScout connects 15 local facility records with L1E. Education is the largest represented category with 11 records, adding another signal for local media, partnership, service-area, and campaign planning.

Education11
Health care2
Culture and art1
Recreation1

Platform audience potential

Match channel planning to the local age mix

Facebook has the largest modeled audience among the displayed channels at 17,970 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.

14,397YouTube estimate · 65.6%
17,970Facebook estimate · 81.9%
11,589Instagram estimate · 52.8%
5,920TikTok estimate · 27.0%

Practical campaign implications

Turn the strongest L1E signals into campaign tests

Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.

  • Single-detached homes: 81.8%29.2 percentage points above the Canadian benchmark

    Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.

  • Owner households: 92.2%25.7 percentage points above the Canadian benchmark

    Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.

  • Median household income: $123,00043.4% above the Canadian benchmark

    Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.

L1E audience questions

Using this postal-region profile

How large is the audience in L1E?

L1E represents 28,325 residents and 9,640 households in Courtice. The average household size is 2.9 people.

What demographic characteristics stand out in L1E?

Single-detached homes is 81.8%, 29.2 percentage points above the Canadian postal-region benchmark; Owner households is 92.2%, 25.7 percentage points above the Canadian postal-region benchmark; Median household income is $123,000, 43.4% above the Canadian postal-region benchmark.

How does L1E compare with another postal region?

L3M is one useful Ontario market comparison because its population is similar to L1E. It has 15.4% lower median income · 4.7 years older on average.

How can I find other regions that match the L1E audience?

To find regions with a profile similar to L1E, begin with home ownership near 92.2% and household income near $123,000. Adjust each minimum to make the audience broader or more selective.

How can customer postal codes be analyzed in L1E?

Import postal codes to measure customer concentration in L1E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.