Owner households
82.6%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Ontario postal region
L3M demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Grimsby.
AudienceScoutL3M · GrimsbyLoading the L3M boundary…
Selected postal region
Market profile
A market of 28,433 people
Size the opportunity, understand its household composition, and identify the local patterns that make L3M different from the typical Canadian postal region.
Population28,433
Households11,235
Median income$104,000
Average age43.5
L3M market summary
What distinguishes this postal-region audience
L3M represents 28,433 residents and 11,235 households in Grimsby. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 82.6%, or 16.1 percentage points above the benchmark. Single-detached homes is 64.0%, 11.4 percentage points above the benchmark.
For campaign planning, these patterns give L3M a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Grimsby.
Audience matching
Find more regions that resemble L3M
To find regions with a profile similar to L3M, begin with home ownership near 82.6% and household income near $104,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L3M and the Canadian postal-region benchmark.
Single-detached homes
64.0%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Median household income
$104,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Immigrant population
17.9%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Detailed comparison
How L3M compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L3M | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $104,000 | $85,788 | 21.2% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 82.6% | 66.5% | 16.1 percentage points above |
| One-person households | 24.4% | 29.4% | 5.0 percentage points below |
| Families with children | 38.9% | 34.0% | 4.9 percentage points above |
| Bachelor's degree or higher | 25.8% | 26.5% | 0.7 percentage points below |
| Immigrant population | 17.9% | 22.9% | 5.0 percentage points below |
| Worked from home | 28.5% | 23.8% | 4.7 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 150 local facility records with L3M. Recreation is the largest represented category with 125 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education12
Health care8
Culture and art5
Recreation125
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 18,544 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
14,335YouTube estimate · 62.5%
18,544Facebook estimate · 80.8%
11,402Instagram estimate · 49.7%
5,640TikTok estimate · 24.6%
Practical campaign implications
Turn the strongest L3M signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 82.6%16.1 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Single-detached homes: 64.0%11.4 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Median household income: $104,00021.2% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare similar-sized Ontario postal regions
This directory represents Grimsby with one postal region. These Ontario markets are selected by population similarity for a useful market comparison.
L3M audience questions
Using this postal-region profile
How large is the audience in L3M?
L3M represents 28,433 residents and 11,235 households in Grimsby. The average household size is 2.5 people.
What demographic characteristics stand out in L3M?
Owner households is 82.6%, 16.1 percentage points above the Canadian postal-region benchmark; Single-detached homes is 64.0%, 11.4 percentage points above the Canadian postal-region benchmark; Median household income is $104,000, 21.2% above the Canadian postal-region benchmark.
How does L3M compare with another postal region?
L1E is one useful Ontario market comparison because its population is similar to L3M. It has 18.3% higher median income · 4.7 years younger on average.
How can I find other regions that match the L3M audience?
To find regions with a profile similar to L3M, begin with home ownership near 82.6% and household income near $104,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L3M?
Import postal codes to measure customer concentration in L3M, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.