Owner households
84.7%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Ontario postal region
L7P demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Burlington.
AudienceScoutL7P · BurlingtonLoading the L7P boundary…
Selected postal region
Market profile
A market of 29,777 people
Size the opportunity, understand its household composition, and identify the local patterns that make L7P different from the typical Canadian postal region.
Population29,777
Households10,870
Median income$117,000
Average age43.0
L7P market summary
What distinguishes this postal-region audience
L7P represents 29,777 residents and 10,870 households in Burlington. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 84.7%, or 18.2 percentage points above the benchmark. Median household income is $117,000, 36.4% above the benchmark.
For campaign planning, these patterns give L7P a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Burlington.
Audience matching
Find more regions that resemble L7P
To find regions with a profile similar to L7P, begin with home ownership near 84.7% and household income near $117,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L7P and the Canadian postal-region benchmark.
Median household income
$117,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
One-person households
17.9%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Single-detached homes
64.0%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Detailed comparison
How L7P compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L7P | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $117,000 | $85,788 | 36.4% above |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 84.7% | 66.5% | 18.2 percentage points above |
| One-person households | 17.9% | 29.4% | 11.5 percentage points below |
| Families with children | 44.6% | 34.0% | 10.6 percentage points above |
| Bachelor's degree or higher | 30.3% | 26.5% | 3.8 percentage points above |
| Immigrant population | 22.2% | 22.9% | 0.7 percentage points below |
| Worked from home | 33.3% | 23.8% | 9.5 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 163 local facility records with L7P. Recreation is the largest represented category with 143 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education14
Health care2
Culture and art4
Recreation143
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 19,400 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
15,082YouTube estimate · 63.0%
19,400Facebook estimate · 81.0%
11,983Instagram estimate · 50.1%
5,893TikTok estimate · 24.6%
Practical campaign implications
Turn the strongest L7P signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 84.7%18.2 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Median household income: $117,00036.4% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- One-person households: 17.9%11.5 percentage points below the Canadian benchmark
Give household decision-making, shared-use products, and multi-person value greater emphasis.
Related market context
Compare other Burlington postal regions
These regions share the Burlington postal community and are ordered by population similarity to L7P.
L7P audience questions
Using this postal-region profile
How large is the audience in L7P?
L7P represents 29,777 residents and 10,870 households in Burlington. The average household size is 2.7 people.
What demographic characteristics stand out in L7P?
Owner households is 84.7%, 18.2 percentage points above the Canadian postal-region benchmark; Median household income is $117,000, 36.4% above the Canadian postal-region benchmark; One-person households is 17.9%, 11.5 percentage points below the Canadian postal-region benchmark.
How does L7P compare with another postal region?
L7T is one useful Burlington postal-region comparison because its population is similar to L7P. It has 20.5% lower median income · 4.0 years older on average.
How can I find other regions that match the L7P audience?
To find regions with a profile similar to L7P, begin with home ownership near 84.7% and household income near $117,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L7P?
Import postal codes to measure customer concentration in L7P, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.