Population age 65+
30.0%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Ontario postal region
L9Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Collingwood.
AudienceScoutL9Y · CollingwoodLoading the L9Y boundary…
Selected postal region
Market profile
A market of 28,925 people
Size the opportunity, understand its household composition, and identify the local patterns that make L9Y different from the typical Canadian postal region.
Population28,925
Households13,075
Median income$85,000
Average age48.2
L9Y market summary
What distinguishes this postal-region audience
L9Y represents 28,925 residents and 13,075 households in Collingwood. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is age 65+ share: 30.0%, or 11.0 percentage points above the benchmark. Immigrant population is 13.2%, 9.7 percentage points below the benchmark.
For campaign planning, these patterns give L9Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Collingwood.
Audience matching
Find more regions that resemble L9Y
To find regions with a profile similar to L9Y, begin with age 65+ share near 30.0% and home ownership near 74.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L9Y and the Canadian postal-region benchmark.
Immigrant population
13.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Owner households
74.8%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Single-detached homes
60.2%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Detailed comparison
How L9Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L9Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $85,000 | $85,788 | 0.9% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 74.8% | 66.5% | 8.3 percentage points above |
| One-person households | 33.5% | 29.4% | 4.1 percentage points above |
| Families with children | 27.5% | 34.0% | 6.5 percentage points below |
| Bachelor's degree or higher | 28.2% | 26.5% | 1.7 percentage points above |
| Immigrant population | 13.2% | 22.9% | 9.7 percentage points below |
| Worked from home | 27.2% | 23.8% | 3.4 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 259 local facility records with L9Y. Recreation is the largest represented category with 229 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education14
Health care13
Culture and art3
Recreation229
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 19,584 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
14,720YouTube estimate · 60.2%
19,584Facebook estimate · 80.1%
11,560Instagram estimate · 47.3%
5,502TikTok estimate · 22.5%
Practical campaign implications
Turn the strongest L9Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Population age 65+: 30.0%11.0 percentage points above the Canadian benchmark
Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
- Immigrant population: 13.2%9.7 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 74.8%8.3 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare similar-sized Ontario postal regions
This directory represents Collingwood with one postal region. These Ontario markets are selected by population similarity for a useful market comparison.
L9Y audience questions
Using this postal-region profile
How large is the audience in L9Y?
L9Y represents 28,925 residents and 13,075 households in Collingwood. The average household size is 2.2 people.
What demographic characteristics stand out in L9Y?
Population age 65+ is 30.0%, 11.0 percentage points above the Canadian postal-region benchmark; Immigrant population is 13.2%, 9.7 percentage points below the Canadian postal-region benchmark; Owner households is 74.8%, 8.3 percentage points above the Canadian postal-region benchmark.
How does L9Y compare with another postal region?
L8J is one useful Ontario market comparison because its population is similar to L9Y. It has 34.1% higher median income · 10.6 years younger on average.
How can I find other regions that match the L9Y audience?
To find regions with a profile similar to L9Y, begin with age 65+ share near 30.0% and home ownership near 74.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L9Y?
Import postal codes to measure customer concentration in L9Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.