Families with children
52.3%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Ontario postal region
L8J demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Hamilton.
AudienceScoutL8J · HamiltonLoading the L8J boundary…
Selected postal region
Market profile
A market of 29,146 people
Size the opportunity, understand its household composition, and identify the local patterns that make L8J different from the typical Canadian postal region.
Population29,146
Households9,305
Median income$114,000
Average age37.6
L8J market summary
What distinguishes this postal-region audience
L8J represents 29,146 residents and 9,305 households in Hamilton. Its average household contains 3.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is families with children: 52.3%, or 18.3 percentage points above the benchmark. Median household income is $114,000, 32.9% above the benchmark.
For campaign planning, these patterns give L8J a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Hamilton.
Audience matching
Find more regions that resemble L8J
To find regions with a profile similar to L8J, begin with families with children near 52.3% and household income near $114,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L8J and the Canadian postal-region benchmark.
Median household income
$114,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Owner households
82.6%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
One-person households
13.5%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How L8J compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L8J | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $114,000 | $85,788 | 32.9% above |
| Average household size | 3.1 people | 2.4 people | 27.6% above |
| Owner households | 82.6% | 66.5% | 16.1 percentage points above |
| One-person households | 13.5% | 29.4% | 15.9 percentage points below |
| Families with children | 52.3% | 34.0% | 18.3 percentage points above |
| Bachelor's degree or higher | 24.7% | 26.5% | 1.8 percentage points below |
| Immigrant population | 29.6% | 22.9% | 6.7 percentage points above |
| Worked from home | 23.8% | 23.8% | 0.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 417 local facility records with L8J. Recreation is the largest represented category with 402 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education9
Health care4
Culture and art2
Recreation402
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 18,176 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
14,720YouTube estimate · 66.5%
18,176Facebook estimate · 82.1%
11,927Instagram estimate · 53.9%
6,216TikTok estimate · 28.1%
Practical campaign implications
Turn the strongest L8J signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Families with children: 52.3%18.3 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
- Median household income: $114,00032.9% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Owner households: 82.6%16.1 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare other Hamilton postal regions
These regions share the Hamilton postal community and are ordered by population similarity to L8J.
L8J audience questions
Using this postal-region profile
How large is the audience in L8J?
L8J represents 29,146 residents and 9,305 households in Hamilton. The average household size is 3.1 people.
What demographic characteristics stand out in L8J?
Families with children is 52.3%, 18.3 percentage points above the Canadian postal-region benchmark; Median household income is $114,000, 32.9% above the Canadian postal-region benchmark; Owner households is 82.6%, 16.1 percentage points above the Canadian postal-region benchmark.
How does L8J compare with another postal region?
L8H is one useful Hamilton postal-region comparison because its population is similar to L8J. It has 38.6% lower median income · 3.1 years older on average.
How can I find other regions that match the L8J audience?
To find regions with a profile similar to L8J, begin with families with children near 52.3% and household income near $114,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L8J?
Import postal codes to measure customer concentration in L8J, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.