Owner households
56.1%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Ontario postal region
L1G demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Oshawa.
AudienceScoutL1G · OshawaLoading the L1G boundary…
Selected postal region
Market profile
A market of 43,497 people
Size the opportunity, understand its household composition, and identify the local patterns that make L1G different from the typical Canadian postal region.
Population43,497
Households18,540
Median income$75,500
Average age43.8
L1G market summary
What distinguishes this postal-region audience
L1G represents 43,497 residents and 18,540 households in Oshawa. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 56.1%, or 10.4 percentage points below the benchmark. Single-detached homes is 45.0%, 7.6 percentage points below the benchmark.
For campaign planning, these patterns give L1G a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Oshawa.
Audience matching
Find more regions that resemble L1G
To find regions with a profile similar to L1G, begin with home ownership near 56.1% and university education near 19.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L1G and the Canadian postal-region benchmark.
Single-detached homes
45.0%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Bachelor's degree or higher
19.2%Use direct, practical language that demonstrates the everyday value of the offer.
Median household income
$75,500Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How L1G compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L1G | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $75,500 | $85,788 | 12.0% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 56.1% | 66.5% | 10.4 percentage points below |
| One-person households | 31.7% | 29.4% | 2.3 percentage points above |
| Families with children | 31.9% | 34.0% | 2.1 percentage points below |
| Bachelor's degree or higher | 19.2% | 26.5% | 7.3 percentage points below |
| Immigrant population | 18.6% | 22.9% | 4.3 percentage points below |
| Worked from home | 21.2% | 23.8% | 2.6 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 38 local facility records with L1G. Education is the largest represented category with 16 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education16
Health care10
Culture and art2
Recreation10
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 29,030 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
22,813YouTube estimate · 63.9%
29,030Facebook estimate · 81.3%
18,313Instagram estimate · 51.3%
9,320TikTok estimate · 26.1%
Practical campaign implications
Turn the strongest L1G signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 56.1%10.4 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Single-detached homes: 45.0%7.6 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 19.2%7.3 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare other Oshawa postal regions
These regions share the Oshawa postal community and are ordered by population similarity to L1G.
L1G audience questions
Using this postal-region profile
How large is the audience in L1G?
L1G represents 43,497 residents and 18,540 households in Oshawa. The average household size is 2.3 people.
What demographic characteristics stand out in L1G?
Owner households is 56.1%, 10.4 percentage points below the Canadian postal-region benchmark; Single-detached homes is 45.0%, 7.6 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 19.2%, 7.3 percentage points below the Canadian postal-region benchmark.
How does L1G compare with another postal region?
L1K is one useful Oshawa postal-region comparison because its population is similar to L1G. It has 57.6% higher median income · 6.5 years younger on average.
How can I find other regions that match the L1G audience?
To find regions with a profile similar to L1G, begin with home ownership near 56.1% and university education near 19.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L1G?
Import postal codes to measure customer concentration in L1G, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.