Single-detached homes
84.6%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
L1L demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Oshawa.
AudienceScoutL1L · OshawaLoading the L1L boundary…
Selected postal region
Market profile
A market of 12,976 people
Size the opportunity, understand its household composition, and identify the local patterns that make L1L different from the typical Canadian postal region.
Population12,976
Households3,770
Median income$112,000
Average age32.1
L1L market summary
What distinguishes this postal-region audience
L1L represents 12,976 residents and 3,770 households in Oshawa. Its average household contains 3.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 84.6%, or 32.0 percentage points above the benchmark. Average household size is 3.5 people, 44.0% above the benchmark.
For campaign planning, these patterns give L1L a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Oshawa.
Audience matching
Find more regions that resemble L1L
To find regions with a profile similar to L1L, begin with families with children near 53.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L1L and the Canadian postal-region benchmark.
Average household size
3.5 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Families with children
53.6%Test family-oriented services, household value, education, recreation, and parent-focused creative.
One-person households
11.0%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How L1L compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L1L | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $112,000 | $85,788 | 30.6% above |
| Average household size | 3.5 people | 2.4 people | 44.0% above |
| Owner households | 70.0% | 66.5% | 3.5 percentage points above |
| One-person households | 11.0% | 29.4% | 18.4 percentage points below |
| Families with children | 53.6% | 34.0% | 19.6 percentage points above |
| Bachelor's degree or higher | 35.0% | 26.5% | 8.5 percentage points above |
| Immigrant population | 40.5% | 22.9% | 17.6 percentage points above |
| Worked from home | 34.5% | 23.8% | 10.7 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 2 local facility records with L1L. Education is the largest represented category with 2 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education2
Health care0
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 7,573 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
6,443YouTube estimate · 71.2%
7,573Facebook estimate · 83.7%
5,300Instagram estimate · 58.6%
2,869TikTok estimate · 31.7%
Practical campaign implications
Turn the strongest L1L signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 84.6%32.0 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Average household size: 3.5 people44.0% above the Canadian benchmark
Consider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
- Families with children: 53.6%19.6 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
Related market context
Compare other Oshawa postal regions
These regions share the Oshawa postal community and are ordered by population similarity to L1L.
L1L audience questions
Using this postal-region profile
How large is the audience in L1L?
L1L represents 12,976 residents and 3,770 households in Oshawa. The average household size is 3.5 people.
What demographic characteristics stand out in L1L?
Single-detached homes is 84.6%, 32.0 percentage points above the Canadian postal-region benchmark; Average household size is 3.5 people, 44.0% above the Canadian postal-region benchmark; Families with children is 53.6%, 19.6 percentage points above the Canadian postal-region benchmark.
How does L1L compare with another postal region?
L1H is one useful Oshawa postal-region comparison because its population is similar to L1L. It has 34.4% lower median income · 9.9 years older on average.
How can I find other regions that match the L1L audience?
To find regions with a profile similar to L1L, begin with families with children near 53.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L1L?
Import postal codes to measure customer concentration in L1L, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.