Single-detached homes
76.4%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
L1K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Oshawa.
AudienceScoutL1K · OshawaLoading the L1K boundary…
Selected postal region
Market profile
A market of 43,574 people
Size the opportunity, understand its household composition, and identify the local patterns that make L1K different from the typical Canadian postal region.
Population43,574
Households13,520
Median income$119,000
Average age37.3
L1K market summary
What distinguishes this postal-region audience
L1K represents 43,574 residents and 13,520 households in Oshawa. Its average household contains 3.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 76.4%, or 23.8 percentage points above the benchmark. Median household income is $119,000, 38.7% above the benchmark.
For campaign planning, these patterns give L1K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Oshawa.
Audience matching
Find more regions that resemble L1K
To find regions with a profile similar to L1K, begin with household income near $119,000 and families with children near 51.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L1K and the Canadian postal-region benchmark.
Median household income
$119,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Families with children
51.4%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Owner households
83.7%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How L1K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L1K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $119,000 | $85,788 | 38.7% above |
| Average household size | 3.2 people | 2.4 people | 31.7% above |
| Owner households | 83.7% | 66.5% | 17.2 percentage points above |
| One-person households | 13.0% | 29.4% | 16.4 percentage points below |
| Families with children | 51.4% | 34.0% | 17.4 percentage points above |
| Bachelor's degree or higher | 24.3% | 26.5% | 2.2 percentage points below |
| Immigrant population | 27.3% | 22.9% | 4.4 percentage points above |
| Worked from home | 26.7% | 23.8% | 2.9 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 16 local facility records with L1K. Education is the largest represented category with 14 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education14
Health care2
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 26,776 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
21,650YouTube estimate · 66.4%
26,776Facebook estimate · 82.1%
17,544Instagram estimate · 53.8%
9,150TikTok estimate · 28.1%
Practical campaign implications
Turn the strongest L1K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 76.4%23.8 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Median household income: $119,00038.7% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Families with children: 51.4%17.4 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
Related market context
Compare other Oshawa postal regions
These regions share the Oshawa postal community and are ordered by population similarity to L1K.
L1K audience questions
Using this postal-region profile
How large is the audience in L1K?
L1K represents 43,574 residents and 13,520 households in Oshawa. The average household size is 3.2 people.
What demographic characteristics stand out in L1K?
Single-detached homes is 76.4%, 23.8 percentage points above the Canadian postal-region benchmark; Median household income is $119,000, 38.7% above the Canadian postal-region benchmark; Families with children is 51.4%, 17.4 percentage points above the Canadian postal-region benchmark.
How does L1K compare with another postal region?
L1G is one useful Oshawa postal-region comparison because its population is similar to L1K. It has 36.6% lower median income · 6.5 years older on average.
How can I find other regions that match the L1K audience?
To find regions with a profile similar to L1K, begin with household income near $119,000 and families with children near 51.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L1K?
Import postal codes to measure customer concentration in L1K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.