Bachelor's degree or higher
14.3%Use direct, practical language that demonstrates the everyday value of the offer.
Ontario postal region
L1J demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Oshawa.
AudienceScoutL1J · OshawaLoading the L1J boundary…
Selected postal region
Market profile
A market of 43,107 people
Size the opportunity, understand its household composition, and identify the local patterns that make L1J different from the typical Canadian postal region.
Population43,107
Households17,155
Median income$78,000
Average age41.3
L1J market summary
What distinguishes this postal-region audience
L1J represents 43,107 residents and 17,155 households in Oshawa. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 14.3%, or 12.2 percentage points below the benchmark. Single-detached homes is 44.4%, 8.2 percentage points below the benchmark.
For campaign planning, these patterns give L1J a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Oshawa.
Audience matching
Find more regions that resemble L1J
To find regions with a profile similar to L1J, begin with university education near 14.3% and home ownership near 60.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L1J and the Canadian postal-region benchmark.
Single-detached homes
44.4%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Owner households
60.5%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Median household income
$78,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How L1J compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L1J | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $78,000 | $85,788 | 9.1% below |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 60.5% | 66.5% | 6.0 percentage points below |
| One-person households | 25.7% | 29.4% | 3.7 percentage points below |
| Families with children | 37.1% | 34.0% | 3.1 percentage points above |
| Bachelor's degree or higher | 14.3% | 26.5% | 12.2 percentage points below |
| Immigrant population | 18.7% | 22.9% | 4.2 percentage points below |
| Worked from home | 19.9% | 23.8% | 3.9 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 40 local facility records with L1J. Education is the largest represented category with 20 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education20
Health care4
Culture and art2
Recreation14
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 28,087 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
22,270YouTube estimate · 64.7%
28,087Facebook estimate · 81.5%
17,877Instagram estimate · 51.9%
9,072TikTok estimate · 26.3%
Practical campaign implications
Turn the strongest L1J signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 14.3%12.2 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Single-detached homes: 44.4%8.2 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 60.5%6.0 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other Oshawa postal regions
These regions share the Oshawa postal community and are ordered by population similarity to L1J.
L1J audience questions
Using this postal-region profile
How large is the audience in L1J?
L1J represents 43,107 residents and 17,155 households in Oshawa. The average household size is 2.5 people.
What demographic characteristics stand out in L1J?
Bachelor's degree or higher is 14.3%, 12.2 percentage points below the Canadian postal-region benchmark; Single-detached homes is 44.4%, 8.2 percentage points below the Canadian postal-region benchmark; Owner households is 60.5%, 6.0 percentage points below the Canadian postal-region benchmark.
How does L1J compare with another postal region?
L1G is one useful Oshawa postal-region comparison because its population is similar to L1J. It has 3.2% lower median income · 2.5 years older on average.
How can I find other regions that match the L1J audience?
To find regions with a profile similar to L1J, begin with university education near 14.3% and home ownership near 60.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L1J?
Import postal codes to measure customer concentration in L1J, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.