Single-detached homes
73.9%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
L3K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Port Colborne.
AudienceScoutL3K · Port ColborneLoading the L3K boundary…
Selected postal region
Market profile
A market of 19,458 people
Size the opportunity, understand its household composition, and identify the local patterns that make L3K different from the typical Canadian postal region.
Population19,458
Households8,480
Median income$70,000
Average age47.3
L3K market summary
What distinguishes this postal-region audience
L3K represents 19,458 residents and 8,480 households in Port Colborne. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 73.9%, or 21.3 percentage points above the benchmark. Bachelor's degree or higher is 12.1%, 14.4 percentage points below the benchmark.
For campaign planning, these patterns give L3K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Port Colborne.
Audience matching
Find more regions that resemble L3K
To find regions with a profile similar to L3K, begin with university education near 12.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L3K and the Canadian postal-region benchmark.
Bachelor's degree or higher
12.1%Use direct, practical language that demonstrates the everyday value of the offer.
Immigrant population
8.8%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Worked from home
13.7%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How L3K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L3K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $70,000 | $85,788 | 18.4% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 72.8% | 66.5% | 6.3 percentage points above |
| One-person households | 31.6% | 29.4% | 2.3 percentage points above |
| Families with children | 30.7% | 34.0% | 3.3 percentage points below |
| Bachelor's degree or higher | 12.1% | 26.5% | 14.4 percentage points below |
| Immigrant population | 8.8% | 22.9% | 14.1 percentage points below |
| Worked from home | 13.7% | 23.8% | 10.1 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 48 local facility records with L3K. Recreation is the largest represented category with 31 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care4
Culture and art3
Recreation31
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 13,100 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
9,907YouTube estimate · 60.7%
13,100Facebook estimate · 80.2%
7,816Instagram estimate · 47.9%
3,779TikTok estimate · 23.1%
Practical campaign implications
Turn the strongest L3K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 73.9%21.3 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Bachelor's degree or higher: 12.1%14.4 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Immigrant population: 8.8%14.1 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare similar-sized Ontario postal regions
This directory represents Port Colborne with one postal region. These Ontario markets are selected by population similarity for a useful market comparison.
L3K audience questions
Using this postal-region profile
How large is the audience in L3K?
L3K represents 19,458 residents and 8,480 households in Port Colborne. The average household size is 2.2 people.
What demographic characteristics stand out in L3K?
Single-detached homes is 73.9%, 21.3 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 12.1%, 14.4 percentage points below the Canadian postal-region benchmark; Immigrant population is 8.8%, 14.1 percentage points below the Canadian postal-region benchmark.
How does L3K compare with another postal region?
L8T is one useful Ontario market comparison because its population is similar to L3K. It has 21.4% higher median income · 3.8 years younger on average.
How can I find other regions that match the L3K audience?
To find regions with a profile similar to L3K, begin with university education near 12.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L3K?
Import postal codes to measure customer concentration in L3K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.