Single-detached homes
59.5%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
L2S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in St. Catharines.
AudienceScoutL2S · St. CatharinesLoading the L2S boundary…
Selected postal region
Market profile
A market of 19,400 people
Size the opportunity, understand its household composition, and identify the local patterns that make L2S different from the typical Canadian postal region.
Population19,400
Households7,585
Median income$82,000
Average age42.0
L2S market summary
What distinguishes this postal-region audience
L2S represents 19,400 residents and 7,585 households in St. Catharines. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 59.5%, or 6.9 percentage points above the benchmark. Owner households is 73.2%, 6.7 percentage points above the benchmark.
For campaign planning, these patterns give L2S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of St. Catharines.
Audience matching
Find more regions that resemble L2S
To find regions with a profile similar to L2S, begin with home ownership near 73.2% and families with children near 38.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L2S and the Canadian postal-region benchmark.
Owner households
73.2%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Families with children
38.0%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Worked from home
20.2%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How L2S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L2S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $82,000 | $85,788 | 4.4% below |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 73.2% | 66.5% | 6.7 percentage points above |
| One-person households | 26.5% | 29.4% | 2.9 percentage points below |
| Families with children | 38.0% | 34.0% | 4.0 percentage points above |
| Bachelor's degree or higher | 24.3% | 26.5% | 2.2 percentage points below |
| Immigrant population | 21.8% | 22.9% | 1.1 percentage points below |
| Worked from home | 20.2% | 23.8% | 3.6 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 48 local facility records with L2S. Recreation is the largest represented category with 35 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care4
Culture and art2
Recreation35
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,622 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
9,914YouTube estimate · 63.8%
12,622Facebook estimate · 81.2%
8,005Instagram estimate · 51.5%
4,157TikTok estimate · 26.7%
Practical campaign implications
Turn the strongest L2S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 59.5%6.9 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 73.2%6.7 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Families with children: 38.0%4.0 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
Related market context
Compare other St. Catharines postal regions
These regions share the St. Catharines postal community and are ordered by population similarity to L2S.
L2S audience questions
Using this postal-region profile
How large is the audience in L2S?
L2S represents 19,400 residents and 7,585 households in St. Catharines. The average household size is 2.5 people.
What demographic characteristics stand out in L2S?
Single-detached homes is 59.5%, 6.9 percentage points above the Canadian postal-region benchmark; Owner households is 73.2%, 6.7 percentage points above the Canadian postal-region benchmark; Families with children is 38.0%, 4.0 percentage points above the Canadian postal-region benchmark.
How does L2S compare with another postal region?
L2V is one useful St. Catharines postal-region comparison because its population is similar to L2S. It has 2.4% lower median income · 2.2 years younger on average.
How can I find other regions that match the L2S audience?
To find regions with a profile similar to L2S, begin with home ownership near 73.2% and families with children near 38.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L2S?
Import postal codes to measure customer concentration in L2S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.