Immigrant population
54.0%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
L4K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Concord.
AudienceScoutL4K · ConcordLoading the L4K boundary…
Selected postal region
Market profile
A market of 20,172 people
Size the opportunity, understand its household composition, and identify the local patterns that make L4K different from the typical Canadian postal region.
Population20,172
Households7,765
Median income$92,000
Average age40.4
L4K market summary
What distinguishes this postal-region audience
L4K represents 20,172 residents and 7,765 households in Concord. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 54.0%, or 31.1 percentage points above the benchmark. Single-detached homes is 35.7%, 16.9 percentage points below the benchmark.
For campaign planning, these patterns give L4K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Concord.
Audience matching
Find more regions that resemble L4K
To find regions with a profile similar to L4K, begin with university education near 39.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L4K and the Canadian postal-region benchmark.
Single-detached homes
35.7%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Bachelor's degree or higher
39.7%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Worked from home
33.2%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Detailed comparison
How L4K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L4K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $92,000 | $85,788 | 7.2% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 67.6% | 66.5% | 1.1 percentage points above |
| One-person households | 25.0% | 29.4% | 4.4 percentage points below |
| Families with children | 36.1% | 34.0% | 2.1 percentage points above |
| Bachelor's degree or higher | 39.7% | 26.5% | 13.2 percentage points above |
| Immigrant population | 54.0% | 22.9% | 31.1 percentage points above |
| Worked from home | 33.2% | 23.8% | 9.4 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 57 local facility records with L4K. Recreation is the largest represented category with 41 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education16
Health care0
Culture and art0
Recreation41
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 13,659 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
11,122YouTube estimate · 66.9%
13,659Facebook estimate · 82.2%
9,095Instagram estimate · 54.7%
4,883TikTok estimate · 29.4%
Practical campaign implications
Turn the strongest L4K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 54.0%31.1 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Single-detached homes: 35.7%16.9 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 39.7%13.2 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare similar-sized Ontario postal regions
This directory represents Concord with one postal region. These Ontario markets are selected by population similarity for a useful market comparison.
L4K audience questions
Using this postal-region profile
How large is the audience in L4K?
L4K represents 20,172 residents and 7,765 households in Concord. The average household size is 2.6 people.
What demographic characteristics stand out in L4K?
Immigrant population is 54.0%, 31.1 percentage points above the Canadian postal-region benchmark; Single-detached homes is 35.7%, 16.9 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 39.7%, 13.2 percentage points above the Canadian postal-region benchmark.
How does L4K compare with another postal region?
L2V is one useful Ontario market comparison because its population is similar to L4K. It has 13.0% lower median income · 0.6 years younger on average.
How can I find other regions that match the L4K audience?
To find regions with a profile similar to L4K, begin with university education near 39.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L4K?
Import postal codes to measure customer concentration in L4K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.