Single-detached homes
66.3%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
L2V demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in St. Catharines.
AudienceScoutL2V · St. CatharinesLoading the L2V boundary…
Selected postal region
Market profile
A market of 19,795 people
Size the opportunity, understand its household composition, and identify the local patterns that make L2V different from the typical Canadian postal region.
Population19,795
Households7,740
Median income$80,000
Average age39.8
L2V market summary
What distinguishes this postal-region audience
L2V represents 19,795 residents and 7,740 households in St. Catharines. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 66.3%, or 13.7 percentage points above the benchmark. Bachelor's degree or higher is 18.9%, 7.6 percentage points below the benchmark.
For campaign planning, these patterns give L2V a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of St. Catharines.
Audience matching
Find more regions that resemble L2V
To find regions with a profile similar to L2V, begin with university education near 18.9% and age 15–29 share near 22.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L2V and the Canadian postal-region benchmark.
Bachelor's degree or higher
18.9%Use direct, practical language that demonstrates the everyday value of the offer.
Immigrant population
16.4%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Population age 15–29
22.8%Prioritize mobile-first discovery, social video, emerging-adult occasions, and creative built for faster consideration cycles.
Detailed comparison
How L2V compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L2V | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $80,000 | $85,788 | 6.7% below |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 68.4% | 66.5% | 1.9 percentage points above |
| One-person households | 26.8% | 29.4% | 2.6 percentage points below |
| Families with children | 35.4% | 34.0% | 1.4 percentage points above |
| Bachelor's degree or higher | 18.9% | 26.5% | 7.6 percentage points below |
| Immigrant population | 16.4% | 22.9% | 6.5 percentage points below |
| Worked from home | 19.3% | 23.8% | 4.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 65 local facility records with L2V. Recreation is the largest represented category with 48 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care7
Culture and art3
Recreation48
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,817 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,313YouTube estimate · 65.8%
12,817Facebook estimate · 81.8%
8,417Instagram estimate · 53.7%
4,505TikTok estimate · 28.8%
Practical campaign implications
Turn the strongest L2V signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 66.3%13.7 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Bachelor's degree or higher: 18.9%7.6 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Immigrant population: 16.4%6.5 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare other St. Catharines postal regions
These regions share the St. Catharines postal community and are ordered by population similarity to L2V.
L2V audience questions
Using this postal-region profile
How large is the audience in L2V?
L2V represents 19,795 residents and 7,740 households in St. Catharines. The average household size is 2.5 people.
What demographic characteristics stand out in L2V?
Single-detached homes is 66.3%, 13.7 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 18.9%, 7.6 percentage points below the Canadian postal-region benchmark; Immigrant population is 16.4%, 6.5 percentage points below the Canadian postal-region benchmark.
How does L2V compare with another postal region?
L2S is one useful St. Catharines postal-region comparison because its population is similar to L2V. It has 2.5% higher median income · 2.2 years older on average.
How can I find other regions that match the L2V audience?
To find regions with a profile similar to L2V, begin with university education near 18.9% and age 15–29 share near 22.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L2V?
Import postal codes to measure customer concentration in L2V, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.